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  1. 1. Did you just buy that? Why not rent it? A quantitative study about consumer beliefs towards rental options

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Niklas Svanberg; Linus Öggesjö; [2021-06-30]
    Nyckelord :Clothing rental; consumer behavioral beliefs; determinant; gender; age; level of education;

    Sammanfattning : Negative environmental impact caused by humankind imposes societal action. New market structures are seemingly necessary to achieve sustainability, though, change is often difficult to attain. The clothing industry is a significant source to environmental degradation, hence, change is desired within the industry. LÄS MER