Sökning: "live streaming shopping"
Visar resultat 1 - 5 av 9 uppsatser innehållade orden live streaming shopping.
1. Digital Front End Algorithms for Sub-Band Full Duplex
Master-uppsats, Lunds universitet/Institutionen för elektro- och informationsteknikSammanfattning : Sub-band full duplex is a new communication scheme technology, where a single frequency band is partitioned into sub-bands for downlink (DL) and up-link(UL) transmissions, and both can take place simultaneously. The idea behind the sub-band full duplex development is to improve the throughput, and coverage and reduce the latency of the UL communication by allowing the UL reception during the DL transmission. LÄS MER
2. How is E-commerce Live Streaming on TikTok Different from Traditional E-commerce on Alibaba?
Magister-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Background: In recent years more and more consumers in the Chinese market are participating in e-commerce live streaming platforms for online shopping, which is a challenge for traditional e-commerce and an opportunity for brands. TikTok and Alibaba, as one of the major e-commerce live streaming platforms and traditional e-commerce platforms in China, can provide a new perspective for brands. LÄS MER
3. A qualitative study of how consumers’ purchase intention is influenced by the livestreaming shopping streamer under negative incidents caused by streamers.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : Background:Live streaming shopping is becoming a mainstream method in China since the livestreaming feature has been applied to e-commerce. Live streaming commerce reflects theinterdependence between consumers and live streamers. LÄS MER
4. Will We Like or Not: Examining the factors that influence consumers’ attitude towards live streaming e-commerce.
Magister-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Background: With the rapid development of information technology, social media and e-commerce platforms have become increasingly popular among consumers. Live streaming e-commerce is a new shopping pattern that has emerged in the process of development. LÄS MER
5. Understanding customer experience and repurchase intention in live streaming shopping: An empirical study in China
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Purpose – The purpose of this study is to identify the influential factors of customer experience within live streaming shopping, and their impact on customer satisfaction and repurchase intention. Moreover, the relationships between customer satisfaction, trust and repurchase intention inside the model will be tested as well. LÄS MER