Sökning: "livestream shopping"
Hittade 1 uppsats innehållade orden livestream shopping.
1. Gender performance in livestream shopping - An empirical study of the most popular male host for beauty product in China
D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledningSammanfattning : This thesis explores how a successful male beauty host and his viewers perform gender roles in the Chinese livestream shopping. Although a vast scope of research has approached different gender-related topics in marketing and consumer research, livestream shopping has remained unexplored. LÄS MER
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