Sökning: "lizette naucler"

Hittade 2 uppsatser innehållade orden lizette naucler.

1. 1. Private Brands Conquer the Swedish Market : How Retailers Regard and Handle Private Brands

   Magister-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Författare :Lizette Nauclèr; Anna Chronsell; [2006]
   Nyckelord :branding; private brands; manufacturer brands; brand competition;

   Sammanfattning : The story of private brands begins in Great Britain in 1928, when Marks & Spencer launched their private brand St Michael. In Sweden, the first private brand was developed during the 1920’s; a coffee named Prinsess Kaffe produced for ICA. Until 1980, private brands were just a cheap alternative to manufacturer owned brands. LÄS MER

3. 2. The flight of firms : the decision process behind localization abroad

   Kandidat-uppsats, IHH, Företagsekonomi

   Författare :Lizette Nauclèr; Therese Arvidsson; Mikael Klasson; [2005]
   Nyckelord :decision process; localization; foreign production; internationalization;

   Sammanfattning : Background and problem: The industry of today is changing and many firms chose to internationalize due to the increased price competition. It is often cheaper to produce in a low cost country and sometimes it can be strategic to produce there in order to gain market shares. LÄS MER