Sökning: "local place branding"

Visar resultat 1 - 5 av 31 uppsatser innehållade orden local place branding.

1. 1. FRÅN HUS FÖR BILDNING TILL NÖJESPALATS : En studie av hur innebörder av kulturbegreppet (re)produceras i lokala medier i relation till etableringen av två kulturhus i norra Sverige

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Robert Herrala; [2024]
   Nyckelord :kulturhus; kulturbegreppets innebörder; diskurser om kultur;

   Sammanfattning : Title: From a house for cultural formation to a pleasure palace A study of how the concepts of culture are being (re)produced in local media in relations to the establishment of two culture houses in northern Sweden By analysing the concept of culture, (re)produced in local media content about two culture houses in northern Sweden – Kulturens hus in Luleå and Sara kulturhus in Skellefteå – this study investigates and problematises the ongoing struggle for power in the different discourses on the significance of culture in society. A power struggle which the establishment of culture houses in northern Sweden is a publicly debated part of. LÄS MER

3. 2. External Digital Communication of Employer Branding Inclusivity : A Multiple Case Study:CGI Inc., Nexer Group & Toxic Interactive Solutions

   Magister-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Ebrahim Al-Sharif; [2023]
   Nyckelord :Employer branding EB ; diversity branding; inclusion branding; employer of choice EOC ; external digital communication; information technology IT ; Arbetsgivarvarumärke; mångfaldsvarumärke; inkluderingsvarumärke; föredragen arbetsgivare; extern digital kommunikation; informationsteknologi IT ;

   Sammanfattning : Background: To win the “war for talent” and recruit highly skilled candidates, employers need to distinguish themselves from their competitors by securing employer-of-choice (EOC) status. In competitive industries such as information technology (IT), companies focus on shaping unique employer branding (EB) strategies to help find or retain top talent and the indispensable edge or advantages that come along with them. LÄS MER

4. 3. The interplay between employer branding and place in the Swedish IT sector : Potential employees' perceptions of place as part of the employer value proposition

   Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Janine Gracia; [2023]
   Nyckelord :employer branding; employer value proposition; external employer branding values; location; place; place attachment;

   Sammanfattning : Purpose: To explore the interplay between employer branding and place within the Swedish IT sector. To answer the purpose of the study, two research questions have been developed. LÄS MER

5. 4. Place branding stigmatised residential areas : A study of narratives in Swedish medium-sized municipalities.

   Master-uppsats, Linköpings universitet/Institutionen för tema

   Författare :Dirie Abukar; [2022]
   Nyckelord :;

   Sammanfattning : Stigma has for a long time been an issue in residential areas that have social and economic impediments, which has a detrimental impact on the local population. The thesis examines how institutions such as the police, municipalities and real-estate companies has shaped the area image through their selected initiatives. LÄS MER

7. 5. Destinationsutveckling utifrån potential : En studie av Nynäshamn

   Kandidat-uppsats, Södertörns högskola/Turismvetenskap

   Författare :Helena Demir; Yosuf Jaber; Agnieszka Ratajczak; [2020]
   Nyckelord :Destination; Development; Cooperation; Tourism; Stakeholders; Archipelago; Place branding; Place marketing; Destination; Utveckling; Samarbete; Turism; Aktörer; Skärgård; Platsvarumärke; Platsmarknadsföring;

   Sammanfattning : Turismens tillväxt är beroende av hur en destination kan uppfylla besökarnas behov. För att kunna tillfredsställa dessa behov krävs samarbeten mellan olika branscher på destinationen. Samarbetsnivån mellan kommun, privata aktörer och lokalinvånare är en avgörande faktor för utvecklingen på destinationen. LÄS MER