Sökning: "location-driven decisions"

Hittade 1 uppsats innehållade orden location-driven decisions.

  1. 1. Site selection for small retail stores using sustainable and location-driven indicators : Case study: Starbucks coffee shops in Los Angeles

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Vadym Sokol; Kristijan Jordanov; [2020]
    Nyckelord :site selection; business performance; decision-making; location-driven decisions; modeling; small retail stores; sustainability; LEED; GIS; Tapestry segmentation; foot traffic; consumers; GLM; proximities; demographics; Starbucks; ESRI;

    Sammanfattning : Site selection decisions remains a complex yet crucial process for strong business performance. Despite the extensive number of publications in this field, the emergence of new data collection technique, improved location analytics, and changes in consumers’ preferences call for testing of new models and hypothesis. LÄS MER