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Hittade 1 uppsats innehållade ordet lodder.
1. Pride and Prejudice: A Netnographic Study of Boycott Motivations
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The main purpose of this study is to provide an understanding of boycotter motivations in a current and ongoing boycott. From the data gathered the authors establish their own boycott motivation themes relating specifically to the Kellogg's case. A Netnography is the main method used for the collection of qualitative data. LÄS MER
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