Sökning: "logistics branding"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden logistics branding.

1. 1. Building Brand Equity in B2B Service Industry : Examination of the Servbrand Framework in Logistics Industry

   Master-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Oğuzhan Bilgili; Dilara Fulya Egesoy; [2021]
   Nyckelord :brand equity; logistics branding; industrial branding; service branding;

   Sammanfattning : This study investigates a debatable subject of branding; building brand equity in industrial service markets, particularly within the logistics service industry. The extant literature provided many brand equity models, the brand resonance pyramid being the most predominant one. LÄS MER

3. 2. Den offentliga sektorns Employer brand med målgruppen generation y : En undersökning om hur den offentliga sektorn kan utveckla sitt employer brand för att attrahera och kunna kommunicera med generation Y.

   Magister-uppsats, Högskolan i Skövde/Institutionen för handel och företagande

   Författare :Sanna Hasic; Daniel Petio; [2019]
   Nyckelord :employer branding; brand attribut; generation Y; public sector;

   Sammanfattning : A large generation shift is coming, where the precious generation, so called “Baby Boomers” which are born between 1946 and 1964 will be replaced in the labor market by the new generation, also known as “Generation Y” which refers to individuals born between 1980 and 1999. This generation shift has brought about that the public sector as an employer faces a challenging recruitment need, where new potential employees need to be recruited to replace the previous generation (Baby Boomers). LÄS MER

4. 3. Service Brand Avoidance : A qualitative study of the drivers in the service industry

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Marketing and Logistics

   Författare :Ludvig Löfgren; Anna Östlund; [2016]
   Nyckelord :Service Brand Avoidance; Brand Avoidance; Consumer Behaviour; Anti-Consumption; Brand Relationship;

   Sammanfattning : Abstract Background  Branding is a significant asset for a company, and can provide a firm with sole association and a special meaning for the consumer. Consumer research generally stresses the idea of positive consumption of brands and a gap in the consumer behaviour studies regarding brand avoidance can be exemplified. LÄS MER

5. 4. Competence Neworks: Effects on Corporate Branding in B2B SMEs

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Marketing and Logistics; Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Lisa Schmelz; Gabriele Myscenkaite; Fares Youcefi; [2015]
   Nyckelord :B2B SME; Competence Network; Corporate Branding; Corporate Brand Building;

   Sammanfattning : The purpose of this thesis is to investigate the effects of competence networks on corporate branding in B2B SMEs and to develop a conceptual model of these effects. After reviewing the relevant literature that explores the field, eight components of corporate branding in an effective growth stage of an SME have been identified. LÄS MER

7. 5. LSPs employees’ perception of customer service : How it influences the brand

   Master-uppsats, Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management

   Författare :Mattias Granat; Camilla Nilsson; [2014]
   Nyckelord :Logistics service providers; brand; employee; customer service;

   Sammanfattning : Purpose - The purpose of this research is to analyse how employees’ perception of customer service is linked to the brand. The aim is to analyse the connections between brand and the employees’ perceptions and develop managerial implications based on those findings. Problem – Davis et al. LÄS MER