Sökning: "low-context"

Visar resultat 1 - 5 av 20 uppsatser innehållade ordet low-context.

  1. 1. Consumer Perception of Sustainability : A cross-cultural study of green advertisement in the automobile industry between Japanese and Swedish consumers.

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Vanessa Nagaoka; [2023]
    Nyckelord :Green advertisement; consumer perception; intercultural communication; automobile industry; sustainability awareness; Grön reklam; konsumentuppfattning; interkulturell kommunikation; bilindustrin; hållbarhetsmedvetenhet;

    Sammanfattning : As sustainability becomes a pressing issue, companies are increasingly adopting green advertising strategies to promote their products and increase consumer awareness. However, the effectiveness of these advertisements across different cultural backgrounds are often overlooked. LÄS MER

  3. 2. The Effect of using Asian Models in Foreign Brands' Advertising in China: A Quantitative Study on Customer Reactions

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Haochang Li; Yutong Pi; [2022]
    Nyckelord :Asian models; advertising effectiveness; China; Self-Referencing; Cultural compatibility;

    Sammanfattning : In this thesis, a specific dimension of marketing in China for foreign brands is investigated. This was accomplished by comparing the impact of two sets of advertisements on advertising effectiveness - one with Asian models included and one with only models from other ethnic groups. LÄS MER

  4. 3. Inhemskt producerad, globalt distribuerad, målgrupp negligerad?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johan Maelum; Anton Olsson; Ludvig Lorichs; [2021]
    Nyckelord :Marknadsföring; Reklamstandardisering; Kultur; Semiotik; Perceptionsknep; Business and Economics;

    Sammanfattning : Syfte: ​S​yftet med studien är att undersöka kulturell påverkan av kreativa inslag i standardiserad reklam. Med studien vill författarna bidra marknadsföringsbyråer med en utökad förståelse för hur den kultur som är associerad med landet inom vilken byrån agerar kan ha en omedveten påverkan på produktionen av reklamfilm. LÄS MER

  5. 4. Cross-cultural design in wine destination websites : Cultural sensitivity and motivations in UI through investigation of web interface design elements

    Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Författare :Anna Ahl Obucina; [2020]
    Nyckelord :Cross-cultural design; UI-design; localization; globalization; hedonic; wine tourism; culturability;

    Sammanfattning : This thesis sets out to investigate hedonic and cultural web interface design elements present on wine tourism destination websites. The thesis focuses on explaining several cultural frameworks and especially the notion of localization, globalization, culturability, and cultural markers, the high/low context theory as well as tenets of hedonics in user interface design. LÄS MER

  7. 5. Intercultural Communication Barriers among Future Leaders & Followers : A study on Intercultural communication barriers in Swedish multicultural work settings

    Magister-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Nida Asghar; Anika Tabassum; [2020]
    Nyckelord :Intercultural Communication ICC ; ICC Barriers; Swedish multicultural work settings; Management of ICC barriers; High-context culture; Low-context culture; International participants;

    Sammanfattning : This is an era of globalization due to which the world has become a Global Village and organizations are transforming into multicultural firms while increasingly building diverse teams. However, due to the organizations’ tendency towards becoming international, individuals worldwide travel and migrate from one society to another. LÄS MER