Sökning: "loyalty strategies"

Visar resultat 1 - 5 av 219 uppsatser innehållade orden loyalty strategies.

  1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Fahad Ayub; Buddika Mantilake; [2024]
    Nyckelord :Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Sammanfattning : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. LÄS MER

  3. 2. Medias kritiserade musikgenre : En kvalitativ studie baserad på den mediala debatten kring rapkulturens relation till kriminalitet.

    Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Författare :Maja Kjellberg; Linnéa Andersson; [2024]
    Nyckelord :rap; rap culture; discourse; linguistic strategies; criminality; rap; rapkultur; diskurs; språkliga strategier; kriminalitet;

    Sammanfattning : Just nu pågår det en debatt i media kring rapkulturen och dess omtalade koppling till kriminalitet. Rapartister ses ofta som influerare till gängkriminella kretsar på grund av deras låttexter som ofta handlar om mörker, knark och brott. LÄS MER

  4. 3. Kontroll i Kaoset - En Fallstudie på Oatlys Kris- och Kommunikationsstrategier

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Samuel-Maxim Petrik; Oscar Holgersson; [2024]
    Nyckelord :Krishantering; Kriskommunikation; Intressenter; Varumärkesaktivism; Hållbarhet; Business and Economics;

    Sammanfattning : Research questions: How do internal and external crisis communication interact with each other and how does this play a role in crisis management in companies that apply brand activism? Purpose: The purpose of this essay is to gain a deeper understanding of how internal and external crisis communication affect each other and how the interaction between these affect the company's crisis management. Methodology: The choice of methodology that was made was based on a hermeneutic research strategy, together with a qualitative research strategy. LÄS MER

  5. 4. Reputation Management in a Digital Age : How start-ups control their online reputation

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Fanny Jacobsson; Lo Meh Paw; [2024]
    Nyckelord :Online Reputation Management; Brand Equity; Startups; Image;

    Sammanfattning : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). LÄS MER

  7. 5. Varför stannar socialsekreterare kvar? En kvalitativ studie om hur erfarna socialsekreterare hanterar arbetsrelaterad stress och vad som får dem att stanna kvar.

    Kandidat-uppsats, Lunds universitet/Socialhögskolan

    Författare :Jade Besset; Holin Badal Ali Alhaidar; [2024]
    Nyckelord :work-related stress; social services; social workers; stress management; coping strategies; arbetsrelaterad stress; socialtjänst; socialarbetare; socialsekreterare; myndighetsutövning; stresshantering; Social Sciences;

    Sammanfattning : The aim of this study was to provide a further understanding about how experienced social service workers who exercise public authority manage work-related stress and what makes them remain in the field despite the fact that it is a demanding job. The research method used was qualitative semi-structured interviews with seven social workers that have been working within the Swedish social services for at least five years. LÄS MER