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  1. 1. POST ENTRY CHANGES: A case study of large Italian MNCs operating in BRIC markets

    Master-uppsats, Företagsekonomiska institutionen

    Författare :Olesya Belova; Fatima Jamil; Chiara Troncatti; [2010]
    Nyckelord :BRIC; emerging markets; internationalization; entry strategy; post entry changes;

    Sammanfattning : In this paper we aim to identify the most important factors that influence the decisions made by large Western MNCs concerning post entry changes (PEC) in the BRIC markets. Thiss tudy attempts to explain processes and reasons why these changes take place. LÄS MER