Sökning: "luxurious brand"
Visar resultat 1 - 5 av 12 uppsatser innehållade orden luxurious brand.
1. SMUTS : En sociosemiotisk analys av Balenciagas "The Mud Show" 2022 utifrån Pierre Bourdieus teori om kapital samt nutida mediala representationer av kriget i Ukraina.
Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Sammanfattning : The main purpose of this study is to examine how the media representation of the war in Ukraine is portrayed in Balenciaga’s runway for "Summer 23" collection in Paris Fashion Week 2022. To reach the objective of this study I used an approach based on a qualitative method with support from theories concerning socio-semiotics, Pierre Bourdieu’s theory of capital, provocation and taste. LÄS MER
2. Luxemosphere characteristics in luxury fashion e-commerce : Preserving the luxury atmosphere online
Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)Sammanfattning : In today's society, the consumption of luxury goods online has increased rapidly over the last decade, and most luxury brands are established online. One of the main challenges is to offer a truly luxurious experience that every customer wants to have fulfilled, not only in a physical store but also online. LÄS MER
3. LUXURIOUS BRAND AND SOCIAL MEDIA : Luxurious brands marketing strategies in social media
Magister-uppsats, Mälardalens högskola/Industriell ekonomi och organisationSammanfattning : Date: 2021/06/03 Level: Master Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Shadi Botros, Yacoub Said (87/07/24) (95/01/01) Title: LUXURIOUS BRAND AND SOCIAL MEDIA Tutor: Edward Gillmore Keywords: Luxury brands, Social media marketing activities, Brand perceptions, Brand awareness, Purchase intention. Research questions: What are the outcomes of social media marketing used by luxury brands, brand awareness and brand perception, on purchase attention? Purpose: The purpose of this research is to study if social media marketing can have an effect on luxuries brands perception in consumers mind and if social media can influence consumers purchase intention. LÄS MER
4. “För mig är det varumärket och dess status som skapar värde” : En studie om vad en kändis bidrar med i marknadsföring för exklusiva varumärken riktad till män
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Advertisements are today a large part of our daily lives, making marketing increasingly complex and hard to navigate for companies seeking to catch our attention. One way of engaging with consumers is with the help of celebrities, via so called celebrity endorsements. LÄS MER
5. HAS GUCCI GONE TOO PREMIUM MEDIOCRE? An analytical discussion about the Florentine fashion house’s seemingly bottomless consumer range
Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskapSammanfattning : This thesis sets out to give an insight in why Gucci’s entry level products are doing increasingly well nowadays and clarifies how it is connected to Gucci’s global presence in the digital world. It also stresses that millennials feel entitled to luxury, and therefore shop more of what they believe to be luxurious and fashionable products than what previous generations have done. LÄS MER
