Sökning: "luxury brands"

Visar resultat 1 - 5 av 86 uppsatser innehållade orden luxury brands.

  1. 1. Varumärkessamarbeten, ett stöd eller del i en långsam död? : En kvantitativ studie av mer och mindre modemedvetna konsumenters upplevelser av H&M:s partnervarumärke samt framgångsfaktorer för lyckade samarbeten.

    Kandidat-uppsats, Stockholms universitet/Företagsekonomiska institutionen; Stockholms universitet/Företagsekonomiska institutionen; Stockholms universitet/Företagsekonomiska institutionen

    Författare :Matilda Lind; Karin Lönnberg; Emma Peres; [2020]
    Nyckelord :Co-branding; fast-fashion; luxury brands; H M; Co-branding; fast-fashion; lyxvarumärke; H M;

    Sammanfattning : Varumärket har sedan många år tillbaka utgjort en viktig strategisk resurs för många företag. I dagens samhälle råder en tuff modemarknad med många aktörer som slåss om kundens intresse. Det är därför viktigt att företagen sticker ut ur mängden och differentierar sig. LÄS MER

  2. 2. Customer involvement through social media in the product development process within the luxury goods industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Louise Granström; Iris Minö; [2019-07-09]
    Nyckelord :Product development process; Social media; Customer involvement; Luxury goods industry; Luxury brands; Open innovation; Digitalization; Kering; S.T. Dupont; Swarovski; Ted Baker; J.Lindeberg; By Malene Birger;

    Sammanfattning : Background and Purpose Rapid technology transformation and changing customer preferences are impacting the luxury goods industry. By 2025, 100% of luxury purchases will be influenced by an online interaction and social media channels have hence been considered as an important way to establish relationships with consumers. LÄS MER

  3. 3. The effect of Brand Heritage on Luxury Value Perception “European vs. American Approach to Luxury”

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lusiyana Ivanova Dimitrova; Orkun Aydin; [2019]
    Nyckelord :Brand Heritage; Luxury Value Perception; Two Modes of Luxury; European Approach to Luxury; American Approach to Luxury; Business and Economics;

    Sammanfattning : Title: The effect of Brand Heritage on Luxury Value Perception: “European vs. American Approach to Luxury’’ Course: BUSN39 Degree Project in Global Marketing Authors: Orkun Aydın and Lusiyana Dimitrova Examiner: Mats Urde Supervisor: Javier Cenamor Purpose: The purpose of this study is to examine how brand heritage influences the different dimensions of luxury value perception. LÄS MER

  4. 4. The Impact Of High Fashion PR In The Creation Of A Fashion Editorial Image

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Isabelle Pandeya; [2019]
    Nyckelord :public relations; luxury; gatekeepers; fashion magazines; PR policies; Cultural Sciences;

    Sammanfattning : Brand owners protect their brands by setting policies through their public relations departments. The PR policies control how magazines communicate their brands to the public. This study examines the aesthetical values and impact of a brand owner’s public relations policies on fashion editorial images. LÄS MER

  5. 5. Luxury Brands’ Storytelling on Social Media

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Klara Ekebring; Mellqvist Catarina; [2019]
    Nyckelord :Brand Storytelling; Luxury Brands; Social Media Platforms; Interaction; Luxury Value;

    Sammanfattning : Title: Luxury Brands’ Storytelling on Social Media Date of Submission: 29th of May 2019 Authors: Klara Ekebring, Catarina Mellqvist Supervisor: Leon Caesarius Course: 2FE840, Master Thesis, 30 ECTS Purpose: The purpose of this thesis is to explore how luxury brands are communicating through brand storytelling on social media. Hence, this study is conducted from the perspective of luxury brands with the aim to provide academic and managerial indications of how luxury brands perceive storytelling of luxury value on social media platforms. LÄS MER