Sökning: "luxury industry"

Visar resultat 21 - 25 av 112 uppsatser innehållade orden luxury industry.

  1. 21. Lyxens paradox : En kvalitativ studie om konsumenters ambivalenta förhållningssätt till lyxvarumärkens exponering på sociala medier

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Matilda Ringkvist; Victoria Olofsson; Malin Martinsson; [2022]
    Nyckelord :Luxury; Luxury Brands; Purchase motivation; Social Media; Brand Image; Exposure; Lyx; Lyxvarumärken; Köpmotivation; Social media; Varumärkesimage; Exponering;

    Sammanfattning : Användandet av sociala medier, som från början handlade om utbyte av information, har mynnat ut i en social närvaro. En social närvaro där man genom bilder, text och videos presenterar sig själv. Konsumenter kan numera obehindrat dela varumärkesrelaterat innehåll genom att till exempel visa nya inköp eller andra händelser av sitt liv. LÄS MER

  3. 22. Fashionable Activism: A study of corporate activism in fashion brands' marketing communications and the effects of congruence as moderated by brand type and political leanings

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Andrea Jernberg; Vendela Angerlöv; [2022]
    Nyckelord :Corporate activism; Congruence; Marketing; Political leanings; Fashion brands;

    Sammanfattning : Corporate activism (CA) has become a commonplace occurrence whereby brands express support for different social-political causes. Despite its increasing prominence, corporate activism has not been extensively researched. LÄS MER

  4. 23. Virtual Luxury: A reality or a mirage? An exploratory study on the impact of blockchain technologies in the value creation for the luxury fashion industry

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Maya Hariz; [2022]
    Nyckelord :Blockchain Technologies; Luxury Fashion Brands; Value Creation; Collaboration; Value Co-Creation;

    Sammanfattning : The nationwide lockdowns experienced during the past couple of years have accelerated the pace of digitalization as people had to manage different tasks using the internet and other digital tools. This has impacted different sectors and industries among which is the luxury fashion industry, known for their conservative attitude in adopting innovative technologies. LÄS MER

  5. 24. Green or Blue? Am I being ‘washed’?  The Way Sustainable Luxury Fashion Brands Communicate Sustainability Practices in their Websites : The case of Stella McCartney and Gucci

    Master-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Alvia Zuhadmono; [2022]
    Nyckelord :sustainable communication; sustainable fashion; greenwashing; bluewashing; sustainable luxury fashion brands; Gucci; Stella McCartney; luxury fashion; sustainable communications in the websites; greenwashing in the fashion industry; bluewashing in the fashion industry;

    Sammanfattning : This case study examines how luxury fashion brands communicate their sustainability practices on the brands' sustainability page on the company's website and whether selected luxury fashion brands are greenwashing and bluewashing. The luxury brands selected for this study are Stella McCartney and Gucci, on the grounds that both brands have different types of businesses and approaches. LÄS MER

  7. 25. Colonial Imagery and representation in tourism marketing of African destinations. : A case study of Kenya

    Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Anne Mundati; [2021]
    Nyckelord :Colonial myth; photography; marketing; Kenya; destination.;

    Sammanfattning : This research study is based on the visual marketing of African destinations and the colonial influence in a post-colonial world. Recent tourism research tourism has examined post-colonial realities in developing countries addressing the experience of British post-colonialism, however, only a few of those studies have examined the cultural consequences of tourism marketing image influence on culture and national identity. LÄS MER