Sökning: "luxury market"

Visar resultat 1 - 5 av 111 uppsatser innehållade orden luxury market.

  1. 1. Luxury, Fashion, and Idols - Applying an extended theory of planned behavior to examine barriers toward sustainable fashion consumption in Japan

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Florian Konstantin Gold; Allegra-Scarlett Nefertari Verena Irmgard Marie Terner; [2023-07-03]
    Nyckelord :Fashion; Luxury; Idols; Japan; Consumption; Sustainability; Theory of Planned Behavior; Barriers; Sustainable Fashion;

    Sammanfattning : Purpose: This study aimed to apply an extended theory of planned behavior (TPB) to sustainable fashion consumption (SFC) in Japan, and test the importance of sociocultural barriers to purchase intentions. Methodology: As only a few studies have examined SFC in Japan and have not used the TPB framework, this study adds to the body of literature, and proposes luxury orientation, fashion involvement, and idol attachment as barriers toward sustainable fashion (SF) purchase intentions in Japan. LÄS MER

  3. 2. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Amanda Hansson; Tobias Stenström; [2023-06-28]
    Nyckelord :: luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Sammanfattning : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. LÄS MER

  4. 3. SMMAs inverkan på kundlojalitet hos lyxvarumärken : En kvalitativ studie om hur sociala medie marknadsföringsaktiviteter kan bidra till en bättre kundlojalitet hos lyxvarumärken

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Christopher Westlund; [2023]
    Nyckelord :SMMA; Luxury Brand; Customer Loyalty; Customer Response; Brand preference; Premium price; Entertainment; Interaction; Trendiness; Customization; eWOM; Fashion; Marketing; Social Media.; SMMA; Lyxvarumärke; Kundlojalitet; Kundrespons; Varumärkespreferens; Prispåslag; Underhållning; Interaktion; Trendighet; Anpassning; eWOM; Mode; Marknadsföring. Sociala medier.;

    Sammanfattning : Lyxvarumärken har en status att erhålla, som är en utmaning, speciellt i ett samhälle somutvecklas snabbt genom teknologi. Därmed befinner sig lyxvarumärken på en marknad medhög efterfrågan. För att kunna hålla sig väsentlig i dagens samhälle är det viktigt förlyxvarumärken att vara medveten om sina marknadsföringsstrategier. LÄS MER

  5. 4. Designing and evaluating distribution networks for luxury beds : A case study of Hästens Beds’ European distribution from the perspective of cost and delivery service

    Master-uppsats, Linköpings universitet/Logistik- och kvalitetsutveckling

    Författare :Sebastian Huss; Arvid Normann; [2023]
    Nyckelord :distribution; distribution network design; transport minimization; network structure; network optimization; decentralization; facility location; center of gravity;

    Sammanfattning : Hästens Beds is a Swedish luxury bed manufacturer, located in Köping, Sweden. They have a strong global presence, with Europe being the most mature and proven market. LÄS MER

  7. 5. Does Brand Personality Beat Sustainability Claims?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Emilia Gottbrink-Müller; Jennifer Teurnberg; [2023]
    Nyckelord :Consumer preconceptions; Sustainability preconceptions; Brand image; Brand personality; Luxury;

    Sammanfattning : Sustainability has been an inevitable topic globally and its importance is not expected to decline in the near future. Lately, sustainable options have taken a bigger proportion of the market share within the fashion industry. LÄS MER