Sökning: "luxury retail"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden luxury retail.

  1. 1. Augmented Reality in Video Commerce : Affordances and Limitations of Virtual Try-On Technology For Luxury Beauty Consumption.

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Amel Vendela Björkbom; [2023]
    Nyckelord :Virtual Try-On; Augmented Reality; Luxury Retail; Beauty sector; Video Commerce; Online shopping; Customer service; Luxury service; Lyxkonsumtion; Kosmetik; E-Handel; Kundervice; Virtuell Teknik;

    Sammanfattning : Providing personalized and exclusive services to customers has traditionally relied on in-person interactions between employees and customers. This paper explores video commerce supported by virtual try-On (VTO) technology for personalized and exclusive shopping experiences in the digital environment. LÄS MER

  3. 2. The value of detailed product information in credit risk prediction : A case study applied to Klarna’s Pay Later orders in Sweden

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Mimmi Andersson; Louise von Sydow Yllenius; [2022]
    Nyckelord :Credit Risk Management; Consumer Credit; BNPL; Credit Scoring; Alternative Data; Product Category; Product Type; Responsible Lending; e-commerce; Kreditriskbedömning; BNPL; konsumenkredit; alternativ data; produktkategori; produkttyp; hållbar kreditgivning; onlinehandel;

    Sammanfattning : In this study we propose to enhance the predictive power of a Buy Now, Pay Later (BNPL) consumer credit scorecard by leveraging detailed product information. The object of analys is in this study is Klarna Bank AB, which is the largest retail finance provider in Sweden. LÄS MER

  4. 3. Digital profilering av lyxvarumärken inom retail : Uppbyggnad av en exklusiv kundupplevelse i en digital kontext

    Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Författare :Hanna Håkansson; Karin Victorin; [2021]
    Nyckelord :företagsekonomi; strategi; marknadsföring; varumärkesprofilering; lyxvarumärken; retail; digital;

    Sammanfattning : Title: Digital profiling of luxury brands within retail Digital sales in retail have increased significantly over the past decade and the trend has accelerated as a result of the current Covid-19 pandemic. Motives for luxury consumption are often described as the symbolic desire to achieve a certain status, success and identification. LÄS MER

  5. 4. Making the inaccessible accessible - the oxymoron of online luxury distribution : A qualitative study on consumer responses towards the distribution of luxury in an online multibrand context

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Filip Jönne; Conrad Walz; [2020]
    Nyckelord :Luxury; Internet retailing; Online distribution; Brand alliance; Louis Vuitton; Amazon;

    Sammanfattning : Background - Luxury companies have long been reluctant to adopt the internet as a mode of distribution. A luxury brand’s concept of exclusiveness is seemingly incompatible with the ubiquitous nature of the internet. LÄS MER

  7. 5. Luxury experience offline and online - A qualitative study of luxury experience from offline to online through the paradox

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Matilda Mattsson; Marcus Löfvenberg; [2018]
    Nyckelord :Luxury experience; visual merchandising; online visual merchandising; luxury retail; Social Sciences;

    Sammanfattning : This study has aimed to problematize how luxury retail brands transfer luxury experience from offline to online and to contribute with knowledge on how they visually communicate in two different communication mediums. This study has been based on two research areas within luxury retail brands, visual merchandising and online visual merchandising. LÄS MER