Sökning: "luxury"

Visar resultat 1 - 5 av 399 uppsatser innehållade ordet luxury.

  1. 1. Hermès in ASMR style : a study of ASMR in fashion marketing footage and associated experiences of luxury brand lovers

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Muthuporuthotage Salini Rasadi Perera; [2024]
    Nyckelord :Asmr; Asmr Marketing; Brand Experiences; Hermès; Brand Love;

    Sammanfattning : The study presented here delves into the integration of Autonomous Sensory Meridian Response (ASMR) content into fashion marketing strategies, with a specific focus on the renowned luxury brand Hermès. ASMR is a perceptual phenomenon characterized by tingling sensations and feelings of relaxation triggered by certain audio visual stimuli. LÄS MER

  3. 2. ”Är det detta du menar? – Nej, det är det verkligen inte!” En analys av konsumenters missnöje vid möten med chatbots i kundtjänst

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Annie Bolmgren; Emma Axelsson; Julia Krusell; [2024]
    Nyckelord :Keywords: Chatbots; customer service; service quality; dissatisfaction; frustration; Technology and Engineering; Business and Economics;

    Sammanfattning : Chatbots are increasingly being adapted as substitutes to humans in customer service. As the level of adoption increases, it becomes more important to understand the phenomenon of robots replacing humans – a new chapter in the rising digital world. LÄS MER

  4. 3. Hennessy to Henny: Brand Hijacking

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Moboluwarin Owoturo; Ida Xing Fredmark; Dimitra Papangeli; [2024]
    Nyckelord :Hennessy; brand heritage; luxury brand; brand positioning; luxury positioning; brand associations; hip hop; 2Pac; USA; cognac; LVMH; Business and Economics;

    Sammanfattning : This master case study delves into Hennessy's strategic efforts to dissociate itself from associations with the US hip hop community during the 1990s to the early 2000s in order to reclaim control over their brand. Authored by three master's students, the case study teaching notes provides insights of how students can solve the case of Hennessy's branding challenges and learn from the the innovative strategies Hennessy employed to overcome them. LÄS MER

  5. 4. Konsumentbeteende : Varför väljer svenska konsumenter plagierade lyxvaror istället för äkta

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Ozzy Babaeva; Simon Engström Ahlsson; [2024]
    Nyckelord :Counterfeit products; Plagiarized products; Luxury product; Luxury Goods; Plagiat produkter; Förfalskade produkter; Lyxvaror; Lyxvara produkter;

    Sammanfattning : Denna studie utforskar faktorer som påverkar Svenska konsumenters beslutsfattande vid konsumtion av plagiatprodukter. Förfalskade produkter är imitationer av populära märken som erbjuds till betydligt lägre priser än originalprodukterna. LÄS MER

  7. 5. Driven by Zero Emissions or Paramount Prestige? - Investigating the Coexistence of Environmental Concern and Materialism in Predicting Purchase Intentions of Premium Electric Cars

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Gustav Olofsson; Pontus Winblad; [2023-07-03]
    Nyckelord :Premium Electric Cars; Consumer Intentions; Theory of Planned Behavior; Environmental concern; Materialism; Sustainability Luxury Paradox; SEM Analysis;

    Sammanfattning : As the world embraces sustainability, markets align with the shift and undergo transformations. One of which is the luxury segment, from which the integration of sustainability challenges the theorized paradoxical relationship of the two concepts. LÄS MER