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Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : The (un)restrained share This year Facebook announced that their users have stopped sharing content, which is problematic since this is a way for organisations to effectively and easy target their audience on social media. We argue that previous research mainly has focused on how organisations benefits from users sharing their content, ra-ther than what users generates from it. LÄS MER
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