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  1. 1. Cell Phone Carriers, TV-Commercials & Branding : A study of cell phone carriers TV- commercials, branding and its affect on young people

    Magister-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Robin Sköld; Magnus Nilsson; [2009]
    Nyckelord :Cell Phone Carrier; Cell Phone Operator; TV- commercials; Branding; Communication strategy; Advertising;

    Sammanfattning : Problem: As almost everyone has a cell phone today, keeping your customers is very important. An important group for cell phone carriers is young people. This is a group that uses cell phones more and more. However, attracting these people could be hard. LÄS MER