Sökning: "main sponsor"

Visar resultat 6 - 10 av 68 uppsatser innehållade orden main sponsor.

  1. 6. Sponsringens betydelse för ideella fotbollsföreningar i Sverige

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Richard Cederqvist; Rickard Lundberg; [2022]
    Nyckelord :Sponsorship; Non-profit association; CSR; Marketing;

    Sammanfattning : Purpose: The purpose of this study is to increase the understanding of why companies choose to sponsor non-profit football clubs in Sweden. The goal is that the increased understanding leads to non-profit football clubs being able to make themselves more attractive to sponsors. LÄS MER

  3. 7. Matchen utanför planen - En rättsvetenskaplig uppsats om skattemässiga avdrag för idrottssponsring och könsneutraliteten i regleringen

    Kandidat-uppsats, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Författare :Sofia Hvenfelt; [2022]
    Nyckelord :skatterätt; sponsring; idrott; jämställdhet; Law and Political Science;

    Sammanfattning : The purpose of this thesis is to investigate the tax regulation regarding expenses for sponsorship addressed to the sports sector. Sponsorship is deductible as an expense to acquire and maintain income. This thesis uses three fictional situations to illustrate three different situations where sponsoring is at hand. LÄS MER

  4. 8. Grönvit Hållbarhet – En Grönvit Betydelse? : En kvalitativ och kvantitativ analys av Rögle BK:s CSR-organ Grönvit Hållbarhet påverkar sponsorernas sponsringssamarbete med klubben.

    Kandidat-uppsats, Malmö universitet/Institutionen Idrottsvetenskap (IDV)

    Författare :Filip Multan; Oliver Trulsson; [2021]
    Nyckelord :CSR; Brand Image Transfer;

    Sammanfattning : This study aims to evaluate how Rögle BK:s work with CSR affects their sponsors relation to their sponsorship cooperation.  We do this via a quantitative and qualitative analysis of the club’s sponsors. Since Rögle BK have many sponsors, we put the limit to be included in this study at 90 000 SEK in sponsorship-money per year. LÄS MER

  5. 9. Hur arbetar Svensk Elitfotboll (SEF) med sina huvudsponsorer Unibet och OBOS utifrån sin brand identity och hur uppfattas detta genom brand image?

    Kandidat-uppsats, Malmö universitet/Fakulteten för hälsa och samhälle (HS)

    Författare :David Sax; Jeff Torberntsson; [2021]
    Nyckelord :SEF; Brand Identity; Brand Image; Positioning; Betting; Sponsorship;

    Sammanfattning : AbstractKeywords: Brand image, brand identity, sponsorship, betting, football, branding. Purpose: How does Swedish Elite Football (SEF) work with its main sponsors Unibet and OBOS based on its brand identity and how is this perceived through brandimage? Methodology: The study is based on a qualitative approach. LÄS MER

  7. 10. Bettingbolags sponsring till Allsvenskan och Allsvenska lag : Åsikter från unga svenska män

    Kandidat-uppsats, Malmö universitet/Institutionen Idrottsvetenskap (IDV)

    Författare :Alexander Hamming; [2021]
    Nyckelord :Betting; unga män; sport; sportbetting; sponsring;

    Sammanfattning : Betting on sports is growing at a fast pace.  Betting addiction has today become a public health problem and young people in particular have a greater chance of becoming addicted to betting. Sports teams and leagues all over the world receive large sums of money from betting companies to be associated with them. LÄS MER