Sökning: "male consumers"

Visar resultat 1 - 5 av 106 uppsatser innehållade orden male consumers.

1. 1. Är Agenda jämställt? : En kvantitativ undersökning om fördelningen mellan män och kvinnor i SVT:s aktualitetsprogram Agenda, före och efter #Metoo år 2017.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

   Författare :Izabell Martinsson; [2024]
   Nyckelord :Public service; SVT; equality; media; journalism; gender; feminism; Public service; SVT; jämställdhet; media; journalistik; genus; feminism;

   Sammanfattning : At the end of the 1960s, an increasing number of women started working as journalists. Since then, women's presence in news media has grown. LÄS MER

3. 2. Waste or Want: Does processing have an effect on the desirability of upcycled food products? : a Swedish consumer acceptance study

   Master-uppsats, SLU/Department of Molecular Sciences

   Författare :Joséphine Lefrancq Fröjd; [2024]
   Nyckelord :Upcycled foods; food processing; consumer acceptance; contingent valuation method; consumer behavior;

   Sammanfattning : Food waste presents a significant obstacle to the food system’s transition to sustainability. With an ability to mitigate industrial food waste and its effects, the concept of upcycled food aims to safely adapt elements from the waste streams for human consumption by transforming them into ingredients to be used in novel ‘upcycled’ food products. LÄS MER

4. 3. Geralt's Third Sword : Representation of sex in The Witcher 3: Wild Hunt

   Kandidat-uppsats, Uppsala universitet/Institutionen för speldesign

   Författare :Lynn Lynn Angerer; Mette Christiansen; [2023]
   Nyckelord :Gazes; Reward; Sex; The Witcher 3: Wild Hunt; Video Game; Women;

   Sammanfattning : This paper examines the representation of sex in the game The Witcher 3: Wild Hunt in terms of quest design, narrative, and sex scenes. Examining this topic is relevant to identifying misogynistic tropes in games and finding out where the portrayal of sex might be lacking or even harmful, for designers as well as consumers. LÄS MER

5. 4. #TikTokmademebuyit : En kvalitativ studie om hur reklam på TikTok påverkar användarnas attityder, konsumentbeteende och varumärkeskännedom.

   Kandidat-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

   Författare :Selma Ottosson; Sara Johansson; [2023]
   Nyckelord :TikTok; consumer behaviour; advertising; attitudes; brand awareness; user-generated content; word of mouth; algorithms; influencer marketing; infeed ads; Social Sciences;

   Sammanfattning : The following bachelor thesis aims to investigate how advertising on the social media application TikTok affects attitudes, consumer behaviour and brand awareness among their users aged 18-23 in Sweden. The ambition of the study is to contribute with research on how advertising is being recieved by TikTok's users, regarding attitudes and consumer behaviour, and establishing whether it is a successful marketing method to generate brand awareness. LÄS MER

7. 5. Financial Literacy, Environmental Literacy, and Environmental Related Financial Preference - The Case of China

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Författare :Kaloyan Gorunski; Delun Liu; [2023]
   Nyckelord :Behavioural Finance; Financial Literacy; Environmental Literacy; ESG-Investing;

   Sammanfattning : This paper describes a survey of a sample of Chinese individuals regarding their financial literacy, environmental literacy, attitudes toward ESG, and environmental related financial preference to investigate if pro-investment attitudes are related to financial decision-making. The data revealed that individuals with higher financial knowledge (FL) also have higher environmental knowledge (EL) and the effect is stronger among consumers who incorporate sustainability factors into their investment selection. LÄS MER