Sökning: "malmö city branding"

Visar resultat 1 - 5 av 34 uppsatser innehållade orden malmö city branding.

  1. 1. #malmö och stadens representation : En studie om vardagskultur i Malmö, grundad i Instagram

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Kimmo Svensson; [2023]
    Nyckelord :visual communication; ordinary culture; regional culture; city branding; instagram; malmoe; representation; grounded theory; visuell kommunikation; vardagskultur; regional kultur; stadsvarumärke; malmö; instagram;

    Sammanfattning : The study examined the most common visual representations of the city of Malmö on Instagrams #malmö hashtag over four days. The images were analyzed from a contextual perspective and a constructivist approach. LÄS MER

  3. 2. City branding used as an instrument for justifying the initiations of megaprojects : A master thesis of the topic city branding towards the megaprojects of Öresundsmetro and HH-tunnel

    Master-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Marko Bergman; [2023]
    Nyckelord :city branding; city marketing; Öresundsmetro; HH-tunnel;

    Sammanfattning : The purpose of this thesis is to investigate and understand how cities are using brandingefforts and strategies to further initiate projects of large scale. The study takes placewithin the cities of Malmö and Helsingborg that are both competing for gaining nationalsupport towards the initiation of megaprojects. LÄS MER

  4. 3. Competitive cities and architecture. : A case study of Malmo, Sweden

    Master-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Nathan Frank Ó Néill; [2023]
    Nyckelord :Neoliberalism; Urban Planning Architecture; City-Branding; Competitive city;

    Sammanfattning : Abstract    This thesis explores the evolving relationship between architecture and the globally competitive city, specifically examining how architects are involved in the realization of market metaphors that underpin city-branding on global markets. Specifically, this research focuses on waterfront redevelopment projects of post-industrial cities. LÄS MER

  5. 4. Grannsamverkan 2.0? : Storytelling, partnerskapande och den fysiska platsens betydelse

    Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Christian Söderlund; Vladimir Okhnich; [2022]
    Nyckelord :Storytelling; samverkan; partnerskapande; urban governance; city branding;

    Sammanfattning : The purpose of this study is to investigate the storytelling processes taking place in the network here called the Partnership, founded by three actors in Malmö, Sweden. The Partnership has its roots in WorldPride 2021 and aims to work with inclusion. LÄS MER

  7. 5. “Alla målgrupper är potentiella ambassadörer som medverkar till hur staden uppfattas” : Kritisk legitimeringsanalys av platsmarknadsföring i Skåne

    Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Nebil Björklund; Carl Bergnell; [2021]
    Nyckelord :place marketing; public organizations; legitimation analysis; economism; democracy; platsmarknadsföring; offentliga organisationer; legitimeringsanalys; ekonomism; demokrati;

    Sammanfattning : This thesis aims to critically explore the concept of “place branding” and “place marketing” in the context of public organizations. By employing Theo van Leeuwens model for discourseanalysis the study looks to find out how selected public organizations legitimize the branding and marketing of the place that they represent. LÄS MER