Sökning: "management strategies"

Visar resultat 1 - 5 av 2795 uppsatser innehållade orden management strategies.

  1. 1. "Under pressure". A study of the Swedish Public Health Agency´s crisis - and the reputation management during the COVID-19 pandemic.

    Master-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Lina Karlsson; [2021-07-27]
    Nyckelord :COVID-19; crisis communication; societal crisis; public organizations; public agencies; reputation; reputational threat; Image Repair Theory; IRT; Bureaucratic Reputation Theory; BRT; rhetorical analysis; rhetorical criticism; kategoria; apologia;

    Sammanfattning : This study examines the Swedish Public Health Agency’s (PHA) crisis communication regarding the COVID-19 pandemic during the year of 2020. Departing from a synthesis of the frameworks of Image Repair Theory and Bureaucratic Reputation Theory, the PHA’s online press conferences are critically analyzed to map out how the PHA’s representatives react to reputational threats that occur alongside and in connection to its management of the crisis at hand. LÄS MER

  2. 2. The dynamic process of brand negotiation in virtual brand communities in the airline industry - a case study of a full-service carrier, KLM Royal Dutch Airlines

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Jing Rong Chang; Corina Choi Magnusson; [2021-07-01]
    Nyckelord :Brand negotiation; virtual brand communities; trust and commitment; actor-network theory; airline industry;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  3. 3. Fundamental Indexation Smart Beta Strategy on the Swedish Market- Enhancing risk-adjusted performance with Fundamental Indexation

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Tommy Saliba; Philip Thulin; [2021-06-30]
    Nyckelord :Smart Beta; Fundamental Indexation; CAPM; EMH; Value; Quality; Momentum; Low Volatility; Factor Investing;

    Sammanfattning : MSc in Finance.... LÄS MER

  4. 4. The Management of Risks and Crises within MNCs - A case study of Volvo Group and its Business Areas

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Hanna Hertzberg; Philip Lundén; [2021-06-28]
    Nyckelord :Disruptions in Supply Chains; MNCs in the Automotive Industry; Supply Chain Risk Management; Crisis management; Resilience;

    Sammanfattning : MSc in International Business and Trade.... LÄS MER

  5. 5. Dealing with GVC Disruptions in Light of the Pandemic - A multiple case study of the European furniture industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Hampus Mann; Charlotte Romond; [2021-06-28]
    Nyckelord :Covid-19 Pandemic; Furniture Industry; Global Value Chain; Risk Mitigation; Supply Chain Disruption; Supply Chain Risk Management;

    Sammanfattning : MSc in International Business and Trade.... LÄS MER