Sökning: "management thesis on consumer behaviour"
Visar resultat 1 - 5 av 43 uppsatser innehållade orden management thesis on consumer behaviour.
1. Returning fashion items has never been easier : A qualitative multiple case study regarding the challenge of designing a return policy that benefits the consumer, the corporation and the environment
Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)Sammanfattning : An escalating concern about the environment amongst the general population, businesses trying to make their way forward on the hunt for market shares and profitability, and customers that nowadays are used to extreme flexibility in their purchase and return process due to the immense growth of e-commerce. These observations can all be considered facts, but do they correlate with each other when a customer tries on a pair of pants and decides to return them to the retailer? The purpose and reason for why this thesis was conducted was to gain an understanding of how fashion e-tailers in Sweden balance the needs of consumers, company finances and environmental concerns when designing their return policy. LÄS MER
2. Reverse Logistics in the Setting of Industry 4.0: A Sustainability Perspective
Master-uppsats, Linnéuniversitetet/Institutionen för management (MAN)Sammanfattning : Circularity and sustainability, these are terms that are discussed in many different ways in current research due to the climate crisis. To face the challenges of the climate crisis and new consumer behaviour, the still emerging concept of Industry 4.0 is considered in different ways. LÄS MER
3. Business Model Innovation for a Foodtech Startup : Solving Food Waste Using Real Time Spoilage Indicator
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : Food, an essential to human existence is also a major contributor to negative environmental and social impact due to the complexity of the food system, current ways of working of the stakeholders and consumer behaviour. This thesis deals with one such food product, fresh meat which has a high carbon footprint due to extensive land and water usage during production. LÄS MER
4. Consumers’ Perspective on Loyalty Programmes and its Influence on Purchasing Decisions : A study on fast-fashion retailers’ consumers in the Swedish market
Kandidat-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Background: With apparel and clothing being one of the most highly consumed products for everyday life, businesses within the fashion industry have much demand. In order to gain leverage in a competitive market, many retailers have different strategies and loyalty programmes have been an attractive way for customer relationship management. LÄS MER
5. The Impact of Covid-19 on Restaurants and Consumer Behaviour with in Jönköping Region
Kandidat-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Abstract Background: With the COVID-19 pandemic, consumer behaviour has adjusted accordingly, especially in relation to the restaurant industry. This issue is also present in the restaurant managers responses displayed at this critical event. LÄS MER
