Sökning: "management thesis on online marketing"

Visar resultat 1 - 5 av 59 uppsatser innehållade orden management thesis on online marketing.

  1. 1. THE ROLE OF SOCIAL MEDIA FASHION  INFLUENCERS ON GEN Z CONSUMERS LAST MINUTE HOLIDAY SHOPPING : A qualitative study on gen z consumers purchase behavior on fast-fashion retailer  

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Tracy Najjuko; [2023]
    Nyckelord :Consumer behavior; Purchase intention; Social media; Influencers; Fashion; Fast-fashion;

    Sammanfattning : The online activities on social media have become a popular beverage among female gen zers in Sweden, as they rely on the platforms to recieve the information they need when evaluating a fashion purchase. This research aims to investigate the consumer last-minute holiday shopping on fast-fashion brands, and how the online fashion influencer could impact them in such occasions. LÄS MER

  3. 2. LUXURY-FASHION.com : Hur modeföretag skapar lyx med pixeln som byggsten

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Amanda Nord Lobos; Edvin Wincent; Samuel Martinez; [2023]
    Nyckelord :Luxury fashion; e-luxury; brand identity; cultural branding; brand management; Lyxmode; e-luxury; varumärkesidentitet; cultural branding; brand management;

    Sammanfattning : Modeindustrins lyxvarumärken har, trots sina avantgardistiska och flamboyanta förknippningar, ett varaktigt rykte om att vara konservativt inställda till förändringar av sina väletablerade affärsmodeller. Den digitala disruptionen som internets framfart innebar för modedetaljhandeln omfamnades likaså inte av lyxsegmentet förrän långt efter att resten av modeindustrin redan insett näthandelns enorma affärsmöjligheter. LÄS MER

  4. 3. What Happens When the Cookies Crumble? : A mixed-method approach to investigate Internet users’ perceptions towards the Cookieless Future

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Anikó Ács; Jelia Agiden; [2023]
    Nyckelord :Third-party Cookies; Consumer Perspective; User Intention; Perception;

    Sammanfattning : Purpose: The purpose of this study is to investigate and understand the consumer perspective and intentions toward the prospect of a future without third-party cookies.Design/Methodology/Approach: This thesis utilized a combination of exploratory and confirmatory research design. A mixed-method approach was used for the data collection. LÄS MER

  5. 4. The adaption of AI for marketing management : A case study of AI’s influence in decision making

    Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :George Iskef; [2022]
    Nyckelord :Artificial Intelligence; Marketing Management; Decision Making;

    Sammanfattning : The following research builds an understanding of the practical implication of AI to marketing management. The study explores the research problem based on the empiricism of professionals. The investigation regards their perceptual understanding of AI's applicable influence on their responsibilities. LÄS MER

  7. 5. The impact of open business model, innovation types and firm’s capital structure on product’s time-to-market and firm performance

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Christoffer Nilsson; Belinda Hsu; [2022]
    Nyckelord :Business model framework; innovation; capital structure; time-to-market; firm performance; structural equation modeling; exploratory factor analysis;

    Sammanfattning : For decades, globalization has introduced both opportunities and pressures for companies around the world by introducing freer trade, increasing foreign direct investment and the international use of intellectual property that boosted the diffusion of knowledge and technology. As a result, the international competition has become more intense for many firms. LÄS MER