Sökning: "mango zara"

Hittade 2 uppsatser innehållade orden mango zara.

  1. 1. The fast fashion phenomenon : Luxury fashion brands responding to fast fashion

    Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan; Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Frida Minhas; Mersiha Memic; [2011]
    Nyckelord :fast fashion; luxury fashion; responding; high-end; H M; zara; burberry;

    Sammanfattning : Purpose:The purpose of this thesis has been to study, describe and analyze how luxury fashion brands have responded to fast fashion. Background:It has been stated that the life of luxury fashion brands has become more difficult since the proliferation of fast fashion brands. LÄS MER

  2. 2. Market Orientation as a Branding Strategy

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Harriet Mellenius; [2008]
    Nyckelord :Market Orientation; Branding; Fashion;

    Sammanfattning : This paper studies the impact of market orientation strategy on brand awareness. Zara, a Spanish leading fashion retailer and an example of a brand using this strategy, is compared to three other multinational brands operating in Stockholm, Sweden, namely Topshop, Mango and United Colours of Benetton. LÄS MER