Sökning: "mango zara"
Hittade 2 uppsatser innehållade orden mango zara.
- Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan; Högskolan i Borås/Institutionen Textilhögskolan
Sammanfattning : Purpose:The purpose of this thesis has been to study, describe and analyze how luxury fashion brands have responded to fast fashion. Background:It has been stated that the life of luxury fashion brands has become more difficult since the proliferation of fast fashion brands. LÄS MER
- Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen
Sammanfattning : This paper studies the impact of market orientation strategy on brand awareness. Zara, a Spanish leading fashion retailer and an example of a brand using this strategy, is compared to three other multinational brands operating in Stockholm, Sweden, namely Topshop, Mango and United Colours of Benetton. LÄS MER