Sökning: "maria tran"

Hittade 4 uppsatser innehållade orden maria tran.

  1. 1. Closing the loop: A study of Brand Activism in the Fashion Industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Thi Hong Anh Tran; Maria Guadalupe Sayd; Sebastian Van Dijkman; [2021]
    Nyckelord :Brand Activism; Brand Image; Brand Vision; Brand and Market Orientation; Core value gap; Business and Economics;

    Sammanfattning : Implications: The study provides practical implications for brand managers at fashion companies that wish to improve their branding and sustainable strategy while aligning with consumers’ value. The proposed framework recommends several strategies for handling image-vision gap... LÄS MER

  3. 2. Core Focusing Strategy and Share Price Reactions - A study on northern European spin-off announcements

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Elin Ajax; Maria Tran; [2019-08-08]
    Nyckelord :;

    Sammanfattning : This study investigates the short-term shareholder reactions of announced spin-offs in northern Europe. Spin-offs conducted in order to increase core focus of the parent, and spin-offs not conducted for this reason, are distinguished and separately analyzed. LÄS MER

  4. 3. Sustainable Banking: A Closer Look at Scandinavian Banks´Sustainability Activities and Stock Market Performance

    Kandidat-uppsats,

    Författare :Stefan Bojovic; Maria Tran; [2017-07-03]
    Nyckelord :Abnormal Returns; Banks; Event Study; Scandinavia; Sustainability;

    Sammanfattning : This thesis investigates announcements of sustainability news in major commercial Scandinavian banks and their effect on stock market performance by conducting a quantitative research method using a standard event study methodology. Two research questions are employed with the aim of firstly investigating if there is any relationship and secondly if the relationship differs between announcements of good news and bad news regarding sustainability. LÄS MER

  5. 4. Redevelopment of Giang Vo, in Hanoi, Vietnam

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för teknokultur, humaniora och samhällsbyggnad

    Författare :Maria Hagelberg and Jenny Nagenius; [2007]
    Nyckelord :Vietnam; commerce; recreation; Hanoi; housing; park; handel;

    Sammanfattning : The project area for this diploma work takes place in Giang Vo, a housing area situated four kilometres from the city centre of Hanoi, Vietnam. The housing area was financed by the Soviet Union in the 1970´s, during the time of socialist planning economy in Vietnam. LÄS MER