Sökning: "markandsföringsrätt"

Hittade 1 uppsats innehållade ordet markandsföringsrätt.

  1. 1. Bevisvärdering av marknadsundersökningar i varumärkes- och marknadsföringsrättsliga mål

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska institutionen

    Författare :Sebastian Frisk; [2014]
    Nyckelord :Immaterialrätt; markandsföringsrätt; processrätt; bevisvärdering; Law and Political Science;

    Sammanfattning : Both in trademark law and marketing law there are situations when a party in a case needs to present evidence that supports that its trademark or product is perceived in a certain way by the relevant public. The relevant public’s perception of the object in question is relevant in marketing law including the provisions for passing off and misleading imitations and in trade mark law including the provisions for protection of unregistered established trademarks, acquired distinctiveness, and for the enhanced protection for established trademarks. LÄS MER