Sökning: "market communication"

Visar resultat 1 - 5 av 2031 uppsatser innehållade orden market communication.

  1. 1. Mortgage Information and Consumer Understanding : A Study of Swedish Banks

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Gustav Andersson; Ludvig Borges Månsson; [2024]
    Nyckelord :Mortgage; communication; banks; financial sustainability; consumer behavior; CSR;

    Sammanfattning : The purpose of this essay was to examine and see how communication betweenbank and customer in the Swedish mortgage market is processed. Several theoriesthat have been used in this study highlight how consumers think when they makefinancial decisions. LÄS MER

  3. 2. Samverkansfördelar : En kvalitativ analys av samverkan mellan Arbetsförmedlingen och kommunerna i södra Halland

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

    Författare :Nelson Guzlander; [2024]
    Nyckelord :Theory Of Collaborative Advantage; job matching; Halmstad; Falkenberg; Laholm; Hylte; Arbetsförmedlingen; Huxham; Vangen; cooperation municipalities;

    Sammanfattning : The purpose of the study is to investigate the collaboration between the Swedish Public Em-ployment Service and the municipalities in southern Halland (Falkenberg, Halmstad, Hylte, Laholm) based on Huxham and Vangen's theory of the benefits of collaboration, "Theory Of Collaborative Advantage". The theory is suitable for studies of organizations and is based on the fact that there are different incentives or motives for starting a collaboration. LÄS MER

  4. 3. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Fahad Ayub; Buddika Mantilake; [2024]
    Nyckelord :Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Sammanfattning : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. LÄS MER

  5. 4. Facebook som bostadsplattform : studenters strategiska användning av Facebooks affordances

    L2-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Författare :Gustav Magnusson; Céline Larsson Stenman; [2024]
    Nyckelord :Facebook; student housing; Facebook Groups; Affordances; Digital footprint; Social Sciences;

    Sammanfattning : This thesis examines how students at Lund university use Facebook as a platform for housing contracts. It explores how the affordances of Facebook facilitate or hinder the process for both students and landlords, and how they use these affordances to select accommodations and tenants. LÄS MER

  7. 5. Mode, Medvetenhet och Miljö : Kvalitativ studie om Djerf Avenues hållbarhetskommunikation och dess påverkan på varumärkesidentitet.

    Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Emma Möller; Malin Leithe; [2024]
    Nyckelord :;

    Sammanfattning : AbstractAuthors: Emma Möller and Malin Leithe Title: Fashion, Awareness and Environment - Qualitative study on Djerf Avenue's sustainability communication and its impact on brand identity. Language: Swedish Pages: 56 By examining Djerf Avenue, an influencer-owned fashion brand, this qualitative study aims to explore the role of sustainability communication and its impact on female consumers' perceptions and attitudes. LÄS MER