Sökning: "market discourse"

Visar resultat 11 - 15 av 469 uppsatser innehållade orden market discourse.

  1. 11. "Den 25:e smäller det!" Payday Arbitrage in Swedish Consumer Market Behavior

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Marwan Al-Bardaji; Alexander Wikström; [2023]
    Nyckelord :Payday effect; Behavioral household finance; Time preference; Payday arbitrage; Household liquidity;

    Sammanfattning : This thesis investigates the impact of the Swedish salary disbursement schedule on consumer behavior, particularly on the 25th of each month, a notable payday for most employees in Sweden. The study examines whether the anticipation of a monthly salary influences consumer decisions and spending patterns, potentially leading to payday-related arbitrage opportunities in Swedish marketplaces. LÄS MER

  3. 12. Are ESG-ratings related to financial strength? : A panel data analysis of Swedish publicly traded firms

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Vendela Sandström; William Jörding; [2023]
    Nyckelord :ESG; financial strength; Piotroski F-score; Altman´s Z-Score;

    Sammanfattning : In a world facing environmental destruction and social injustices, corporations are called upon to act more sustainably. There has been an upswing in demand for green investments in the last decades, a trend further facilitated by the covid-19 pandemic. LÄS MER

  4. 13. Elbilen och den gröna marknadsföringsparadoxen : En kritisk multimodal diskursanalys av elbilsreklam

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Ida Eriksson; [2023]
    Nyckelord :Electric vehicles; Car commercials; Green capitalism; Green marketing; Multimodal discourse analysis; Environmental Communication; Elbilar; Bilreklam; Grön kapitalism; Grön marknadsföring; Multimodal diskursanalys; Miljökommunikation;

    Sammanfattning : Hur bidrar reklamfilmer till att producera och reproducera klimatdiskurser i samhället? Genom att undersöka tre svenska reklamfilmer som marknadsför elbilar syftar studien till att öka förståelsen för hur reklam samspelar med allmänhetens åsikter om miljöfrågor. De aktuella bilmärkena är Kia, Volkswagen och Volvo. LÄS MER

  5. 14. The Coloniality of Food Governance in Sweden : An explorative feminist decolonial discourse analysis of the Swedish Food Agency

    Master-uppsats, Linköpings universitet/Tema Genus

    Författare :Lisa Engström; [2023]
    Nyckelord :decoloniality; feminist critical discourse analysis; food governance; food safety regulations;

    Sammanfattning : The Swedish Food Agency is responsible for giving guidelines and recommendations for businesses producing, importing, selling, and serving agricultural products in Sweden. The general discourse of these guidelines and recommendations are based on the notion of safeguarding the consumer from potential risks and harms. LÄS MER

  7. 15. Seeking License to Operate in Times of Uncertainty: A discourse analysis of how a GRO communicates to obtain loyalty during a prevailing inflation

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Oskar Nordström; [2023]
    Nyckelord :Public Relations; Corporate Communication; Digital Marketing Communication; Customer Loyalty; Inflation; Grocery Retail Operator; Grocery Retail Industry; Social Sciences;

    Sammanfattning : During recent years, Swedish society has been affected by circumstances causing conditions for uncertainty. Since the beginning of 2022 the prevailing inflation has caused further implications on societal, organizational and individual levels. Due to the economic difficulties, grocery prices have increased significantly. LÄS MER