Sökning: "market entry mode"
Visar resultat 1 - 5 av 140 uppsatser innehållade orden market entry mode.
1. Born digital firms entry mode in foreign markets
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : The development of digitalization has led to the emergence of a new type of firm, born digital firms. However, how these firms enter a foreign market is not well researched by scholars within the field of entry mode theory in international business. LÄS MER
2. Africa’s Readiness to Welcome Foreign Businesses : A study of Multinational Corporations (MNC) market selection and choice of entry into Emerging Frontier Markets in Africa (EFMA)
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : The internationalization strategies of multinational corporations (MNCs) in emerging frontier markets in Africa (EFMA) have become a subject of growing interest due to the region's dynamic economic landscape and untapped potential. This study aims to identify the factors affecting MNCs' market selection and mode of entry into EFMA. LÄS MER
3. Navigating the Land of Opportunity : How US Host Country Conditions and Firm Internal Factors Shape Internationalization Strategies of Swedish Firms
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Multinational corporations (MNCs) encounter intricate challenges as they expand their global presence, which demands strategic decision-making. The selection of an entry mode significantly impacts various aspects of a firm's operations, stakeholder relationships and long-term performance. LÄS MER
4. Digitalization as a tool in advanced business services’ SMEs’ internationalization
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : This thesis focuses on the manner digital technologies integrated in ABS SMEs enable internationalization and further, their influence on the choice of a cross-border entry mode of the firm. Aiming better understanding of the subject, a research question related to the ABS SMEs’ usage of digital technologies and triggers to internationalization, cross-border entry modes and factors related was formulated. LÄS MER
5. Development of an International Expansion Framework for Transportas a Service Start-ups : Empirical Review in the German Transport Market
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : With the transport sector being one of the major contributors to global CO2 emissions and a projected growth of emissions by another 16 percent until 2050, the need for new innovative and sustainable solutions for the transport industry arises. These endeavours are what emerging start-up enterprises want to deliver with their novel Transport as a Service business model. LÄS MER