Sökning: "market metaphors"

Visar resultat 1 - 5 av 13 uppsatser innehållade orden market metaphors.

  1. 1. Competitive cities and architecture. : A case study of Malmo, Sweden

    Master-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Nathan Frank Ó Néill; [2023]
    Nyckelord :Neoliberalism; Urban Planning Architecture; City-Branding; Competitive city;

    Sammanfattning : Abstract    This thesis explores the evolving relationship between architecture and the globally competitive city, specifically examining how architects are involved in the realization of market metaphors that underpin city-branding on global markets. Specifically, this research focuses on waterfront redevelopment projects of post-industrial cities. LÄS MER

  3. 2. Hur kaniner, tomtar och humor övertalar dig att köpa ny bil : En semiotisk- och retorisk analys av Volkswagens reklamfilmer av Maja Koch och Linnea Bogren

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Linnea Bogren; Maja Koch; [2023]
    Nyckelord :;

    Sammanfattning : In today’s society, people are flooded with information from different organizations, with companies competing to capture the attention of consumers. Today’s market requires companies to communicate their brand well to overcome the competition and information overload, which is why companies have recently taken the benefits of communication into account. LÄS MER

  4. 3. A climate for metaphors : an inquiry into the cognitive and discursive power of climate change metaphors, supported by a diachronic critical metaphor analysis of opinion articles published in three US newspapers

    Master-uppsats, Lunds universitet/Humanekologi

    Författare :Kenneth Ravn; [2020]
    Nyckelord :climate change; political ecology; media; cognition; metaphor; discourse; sustainable development; ecological modernization; Social Sciences; Languages and Literatures;

    Sammanfattning : The news media remains as one of the most important sources of societal uptake of climate change information. Its potential to covertly shape public perception and attitudes regarding climate change is therefore considerable but difficult to assess. LÄS MER

  5. 4. Men inte till vilket pris som helst! : En kritisk retorikanalys av Hennes & Mauritz externa miljökommunikation

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för humaniora

    Författare :Sarah Sjöö; [2018]
    Nyckelord :External Environmental Communication; Profiling; Visual Communication; Rhetoric; Critical Rhetorical Analysis; Extern Miljökommunikation; Profilering; Visuell Kommunikation; Retorik; Kritisk Retorikanalys;

    Sammanfattning : Hållbarhet och miljökommunikation har allt mer kommit att bli en viktig del av marknadsföring, profilering och varumärkesbygge hos företag. Det blir en paradox då företag ska kommunicera hållbarhet och samtidigt vara lönsamma i dagens konsumtionssamhälle. LÄS MER

  7. 5. Reaching out to grasp in Virtual Reality : A qualitative usability evaluation of interaction techniques for selection and manipulation in a VR game

    Master-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)

    Författare :Mikael Eriksson; [2016]
    Nyckelord :Virtual Reality; Immersive Virtual Reality; Human-computer interaction; interaction techniques; usability;

    Sammanfattning : A new wave of VR head mounted displays is being developed and released to the commercial market including examples such as the HTC Vive, Oculus Rift and Playstation VR. Bundled together with these head mounted displays are a new generation of hand motion controllers which allows the users to reach out and grasp in the virtual environment. LÄS MER