Sökning: "market orientation"

Visar resultat 1 - 5 av 321 uppsatser innehållade orden market orientation.

  1. 1. Luxury, Fashion, and Idols - Applying an extended theory of planned behavior to examine barriers toward sustainable fashion consumption in Japan

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Florian Konstantin Gold; Allegra-Scarlett Nefertari Verena Irmgard Marie Terner; [2023-07-03]
    Nyckelord :Fashion; Luxury; Idols; Japan; Consumption; Sustainability; Theory of Planned Behavior; Barriers; Sustainable Fashion;

    Sammanfattning : Purpose: This study aimed to apply an extended theory of planned behavior (TPB) to sustainable fashion consumption (SFC) in Japan, and test the importance of sociocultural barriers to purchase intentions. Methodology: As only a few studies have examined SFC in Japan and have not used the TPB framework, this study adds to the body of literature, and proposes luxury orientation, fashion involvement, and idol attachment as barriers toward sustainable fashion (SF) purchase intentions in Japan. LÄS MER

  3. 2. Konceptframtagning för monteringsenhet

    Kandidat-uppsats, Högskolan i Skövde/Institutionen för ingenjörsvetenskap

    Författare :Mathias André; Manfred Persson; [2023]
    Nyckelord :;

    Sammanfattning : I takt med att stora delar av industrin automatiseras så ökar också efterfrågan på specialanpassad utrustning. Arbetet i denna rapport handlar om att utveckla ett koncept för en sådan specialanpassad utrustning i form av en monteringsenhet. LÄS MER

  4. 3. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Felix Ellqvist; Niklas Kjellander; [2023]
    Nyckelord :Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

    Sammanfattning : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. LÄS MER

  5. 4. An Analysis of Environmental Sustainability Practices of Swedish Start-ups : From an Ecological Orientation Perspective

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Mohammad Arafat Rahman; Nusrat Jahan Suchy; [2023]
    Nyckelord :Start-ups; Sustainability; Ecological orientation; Environmental sustainability; Sustainable Development; Sustainable entrepreneurship;

    Sammanfattning : Purpose: The paper aims to identify the ecological orientations of the Swedish start-ups and explore the opportunities and challenges to determine their environmental sustainability actions. Methods: The study used a qualitative method for conducting this exploratory type of research. LÄS MER

  7. 5. Proposal for revised criteria for daylight provision for the European Daylight Standard EN 17037:2018+A1

    Master-uppsats, Lunds universitet/Avdelningen för Energi och byggnadsdesign; Lunds universitet/Institutionen för arkitektur och byggd miljö

    Författare :Zhengyu Jin; Xintong Chen; [2023]
    Nyckelord :Daylight; Residential; European Standards; Compliance; Spatial Daylight Autonomy; Technology and Engineering;

    Sammanfattning : The European daylight standard EN 17037 was first introduced in 2018 with the aim of encouraging building designers to evaluate and ensure adequate daylight provision in buildings. However, experience has shown that the standard’s criteria are generally perceived to be too challenging to achieve. LÄS MER