Sökning: "market research theory"

Visar resultat 1 - 5 av 2180 uppsatser innehållade orden market research theory.

  1. 1. THE EU-ISRAEL RELATIONSHIP The European Union’s power projection in the Middle East.

    Kandidat-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Märta Alexandersson; [2024-03-08]
    Nyckelord :The European Union; global power; normative power; market power; Israel;

    Sammanfattning : The thesis aims to study what kind of power the EU seeks to project in its foreign policy relationship with the state of Israel and adds to the research field by testing the foreign policy diplomacy through speeches and official documents against the normative power theory as well as the market power theory. Previous research speak of the asymmetrical political relationship between the two actors because of the Israeli governments’ belief that the Union is “pro-Arab”, the financial and trade relationship since the EU is Israel’s number one trading partner and finally the theories within the research field of what kind of global power Union is. LÄS MER

  2. 2. Är ledarsidorna partipressens sista andetag?

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Svante Alling; Ebba Lundgren; Anna Sandlin; [2024-02-28]
    Nyckelord :Ledarsidor; Lars Nord; partipress; Aftonbladet; Expressen.; Editorial pages;

    Sammanfattning : In the following study the subject of party press within the editorial pages will be researched. The aim of this thesis is to investigate whether papers with different political and ideological standings prioritize subjects differently yet also see how they value different political parties and politicians. LÄS MER

  3. 3. Beyond the Crisis: A Safe Haven Analysis : Empirical Insights into the Divergence of Gold and Bonds for Portfolio Hedging

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Anthony Baugi; Eugene Zhang; [2024]
    Nyckelord :Gold; Bonds; Safe Haven; Hedging; US Treasury; Volatility; Covid; Portfolio Theory; Asset Dynamics; Fiscal Policy; Monetary Policy; Financial Crisis; Asset Management; Risk Management; Portfolio Risk;

    Sammanfattning : Purpose: This thesis investigates the relationship concerning traditional safe haven assets, gold and US 10-year treasury bonds during periods of market instability, specifically during the economic concerns raised by the COVID-19 pandemic. It assesses the hedging and safe haven properties of these assets and their dynamic nature throughout two periods of unconventional monetary and fiscal policy measures by the Federal Reserve & US Congress respectively. LÄS MER

  4. 4. “Det blir ju enklare att tänka utanför boxen om du vet vad boxen faktiskt är” : En jämförande intervjustudie mellan svenska och spanska reklambyråers förhållningssätt till reklambranschen

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Alva Erhardsson; Mariann Bornkessel; [2024]
    Nyckelord :Advertising Agencies; Interview study; Comparative; Barcelona; Gothenburg; Institutional Theory; Global demands; Local demands;

    Sammanfattning : The existing literature extensively covers the demands placed on advertising agencies, yet there is notably less research on how these agencies respond to these demands, especially in a comparative context. In response, this current study aims to investigate how advertising agencies navigate the complex market, where they must adapt to external demands while maintaining their unique identity. LÄS MER

  5. 5. Att studera den svenska elmarknaden : En ekonometrisk analys av relationen mellan pris och kvantitet

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Moa Wallén; Lina Alexandersson; [2024]
    Nyckelord :Electricity market; electricity price; electricity consumption; electricity production; simultaneity; simultaneous equation model; Elmarknaden; elpris; elkonsumtion; elproduktion; simultanitet; simultan ekvationsmodell;

    Sammanfattning : This thesis examines how an econometric model, which allows for simultaneity, performs when estimating electricity supply and demand on the Swedish aggregated electricity market, divided into its four price areas. Previous research and theory points to the importance of taking simultaneity into consideration when estimating simultaneous equation models. LÄS MER