Sökning: "marketing 4p"

Visar resultat 1 - 5 av 28 uppsatser innehållade orden marketing 4p.

  1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Yulia Lindholm; [2022]
    Nyckelord :Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Sammanfattning : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. LÄS MER

  3. 2. Pop-up bibliotek : En del av folkbibliotekens marknadsföring?

    Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Författare :Ulrika Lannemyr; [2022]
    Nyckelord :Pop-up bibliotek; uppsökande verksamhet; marknadsföring; 4P; läsfrämjande; tillgänglighet;

    Sammanfattning : The purpose of this paper is to gain knowledge of the phenomenon of pop-up libraries and what image of pop-up libraries is produced in the media through content analysis of articles and notices in newspapers. Through the results of this analysis, I looked at how the pop-up library can be seen as marketing and what it is marketing for. LÄS MER

  4. 3. How Product Properties Drive Wine Sales in Norway

    Kandidat-uppsats, KTH/Matematisk statistik

    Författare :Elin Blomqvist; Johan Legernes; [2021]
    Nyckelord :Regression; Wine; Vinmonopolet; Marketing mix; 4P; Price triangle; Statistics; Applied mathematics; Regression; Vin; Vinmonopolet; Marknadsmixen; 4P; Pristriangel; Statistik; Tillämpad matematik;

    Sammanfattning : This project investigates the Norwegian wine market and attempts to provide models of how the sales volume is influenced by different product attributes. The purpose was to examine if and how such relationship can be modelled using multiple linear regression. LÄS MER

  5. 4. Individanpassad reklam via Instagram : En kvalitativ studie ur ett konsumentperspektiv

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Hannah Miedel; Van Zangana; [2021]
    Nyckelord :Individanpassad reklam; Sociala medier; AIDA; CRM; Relationsmarknadsföring; Marknadsföringsmix; 4P; Consumer Culture Theory;

    Sammanfattning : The purpose of the study is to investigate how men and women experience personalized advertising, whether it affects the purchase decision and whether there are differences between men and women. A qualitative method has been used with the help of structured interviews within a delimitation of the Stockholm area. LÄS MER

  7. 5. The 4P theory's role in a company's social media

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Nelli Nordlund; Shayan Karimi; [2019]
    Nyckelord :the 4P theory; social media platforms; marketing strategy; digitalization;

    Sammanfattning : This bachelor thesis gives insight to the reader on the 4P theory’s role in a company’s social media marketing. This is a multiple case study where the authors investigated how these two companies apply 4P theory in their social media marketing. Furthermore. LÄS MER