Sökning: "marketing Scania"

Visar resultat 1 - 5 av 19 uppsatser innehållade orden marketing Scania.

  1. 1. Integrating horticultural and arable crops : a sustainable way to increase vegetable production in Scania?

    Master-uppsats, SLU/Dept. of Biosystems and Technology (from 130101)

    Författare :Stina Helena Mortensen; [2022]
    Nyckelord :Horticulture; agriculture; vegetables; crop rotation; crop sequence; diversification; integration; ecosystem services; farmers’ attitudes;

    Sammanfattning : Modern arable production is associated with a highly homogenous landscape with few cultivated species and is relying heavily on external chemical inputs. Intensive vegetable production, on the other hand, is associated with environmental costs such as increased risk of nutrient leaching and loss of soil organic matter. LÄS MER

  3. 2. Development of Decision Model for Vertical Integration of Sales and Service Network, Scania CV AB.

    Master-uppsats, Linköpings universitet/Produktionsekonomi

    Författare :Ashwanth Sankar; Gokul Kannappan; [2020]
    Nyckelord :Vertical Integration; Downstream; Supply Chain; Operations Management; Sales Development; Sales and Marketing; Operation Strategy;

    Sammanfattning : Abstract Vertical integration is a strategy where the firm owns the supply chain activities to gain control over the business operations, increasing the market share, and lowering the transaction costs. The vertically integrated firms tend to make more in-house operations. LÄS MER

  4. 3. Industrialization of Lithium-Ion Prismatic Battery Cell for the Automotive Industry

    Master-uppsats, KTH/Industriell produktion

    Författare :Oliver Liiv; [2020]
    Nyckelord :Industrialization; Project Management; Toolbox; Lithium-Ion Battery; Battery Cell; Prismatic Cell; Automotive; Green-Field;

    Sammanfattning : Energy systems in every part of the world are experiencing accelerated shifts towards more sustainable solutions which will bring far-reaching changes to our daily lives. These rapid transitions will bring impactful and vital changes to the way we fuel our cars, heat our homes and power our industries in the approaching decades. LÄS MER

  5. 4. Varumärkesplattform - substans eller ytlig glans?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Christoffer Nilsson; Isabell Weber; Hampus Harrysson; [2019]
    Nyckelord :Brand Platform; Brand Identity; Brand elements; Brand guidelines; Brand Handbook Varumärkesplattform; Varumärke; Varumärkesstrategi; Beståndsdelar; Varumärkesarbete; Social Sciences;

    Sammanfattning : Syfte: Studien avser att beskriva teorin inom området och hur arbetet med varumärkesplattformar fungerar i praktiken, för att vidare undersöka och förklara hur olika processer och beståndsdelar inom varumärkesplattformar skapar önskade effekter för ett varumärke. Syftet har således två olika delar, en beskrivande och en förklarande del. LÄS MER

  7. 5. How to Stimulate the Sales of Liquefied Natural Gas Vehicles - A Case Study in Belgium

    Master-uppsats, Lunds universitet/Miljövetenskaplig utbildning

    Författare :Pontus Sterner; [2018]
    Nyckelord :LNG Belgium Scania Sustainaility Alternative Fuel Transport; Business and Economics;

    Sammanfattning : Liquefied Natural Gas is a clean and lower carbon alternative to diesel in the heavy road transport sector. It is established as a system in Netherlands and is in the preliminary phase in Belgium with three existing LNG filling stations. LÄS MER