Sökning: "marketing alliances"

Visar resultat 1 - 5 av 27 uppsatser innehållade orden marketing alliances.

1. 1. The relationship between sports marketing & consumers purchase intention

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Viktor Nilsson; Sohrab Haidari; Amelia Seeholm; [2022]
   Nyckelord :;

   Sammanfattning : Date: 22/01/12 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Amelia Seeholm     Sohrab Haidari            Viktor Nilsson         (95/11/02)                (93/01/08)                   (96/02/26)   Title: The relationship between sports marketing and consumer purchase intention.  Supervisor: Noushan Memar Keywords: Sports Marketing, Strategic Alliances, Consumer Purchase Intent,  Marketing Funnel Research Question: What generates a positive attitude in the consumers towards brands at  sponsored events?  Purpose: Explore the sports marketing at sponsoring events and investigating whether the  result of strategic alliances such as sponsorship activities at events are leading the  consumer of the event into becoming consumers of the companies’ brands. LÄS MER

3. 2. Cause-brand alliances in the fashion industry : The challenging road after the alliance is over. A case study on Gina Tricot’s CBA with UNICEF

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Dora Filipovic; [2020]
   Nyckelord :Brand equity; Cause-brand Alliance; CBA; sustaining brand equity; Brand alliance;

   Sammanfattning : Purpose:                       The purpose of this study is to identify, define and describe the challenges of sustaining positive brand equity gained as an outcome of Cause-brand alliances. Therefore, this study is conducted from the perspective of companies engaging in Cause-brand alliances, with the aim to provide academic and managerial implications of managing brand equity over time following a Cause-brand alliance. LÄS MER

4. 3. Skogsformande - om bilden av skogen som rum eller resurs, och en jakt på en tredje dröm

   Master-uppsats, Lunds universitet/Institutionen för arkitektur och byggd miljö

   Författare :Ellen Mendel-Hartvig; [2019]
   Nyckelord :Architecture; wood; forest; cultural - natural.; Arts and Architecture;

   Sammanfattning : This work investigates, from an architect’s perspective, images of the forest as a space and as a resource. In a personal exploration, the author’s own relationship to forests, as well as cultural and scholarly conceptions of what the forest is and means are examined and questioned, connected and contrasted. LÄS MER

5. 4. Bringing 3D Bioprinting to the Market; Agile marketing, rapid product development and strategic alliances

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Erik Gatenholm; [2016-12-19]
   Nyckelord :3D Bioprinting; CELLINK; Agile Marketing; Strategic Alliances; Disruptive Technology;

   Sammanfattning : 3D bioprinting technology is an emerging technology with a potential to revolutionize the medical field as it has a capability to biofabricate living tissue and organs using a patient’s own cells in conjunction with different biomaterials. This disruptive technology is in an early stage and innovators and early adopters stepwise improve the performance of the technology as it continuously grow. LÄS MER

7. 5. Moderna nyanser av klassiska allianser : En kvalitativ studie kring digitala influencer-samarbeten

   Kandidat-uppsats, Mittuniversitetet/Avdelningen för medie- och kommunikationsvetenskap

   Författare :Felicia Karlström; Linda Söderström; [2016]
   Nyckelord :Influencer marketing Influencer-samarbeten Marknadskommunikation Sociala medier;

   Sammanfattning : Problemformulering och  syfte: The  growth of new channels has increased the amount of sales messages vying for consumers' attention, changing the conditions for marketing communications. Marketing in social media channels has become a way to keep up with the consumers. LÄS MER