Sökning: "marketing and sustainable development"

Visar resultat 1 - 5 av 271 uppsatser innehållade orden marketing and sustainable development.

  1. 1. Att bygga en berg- och dalbana av grönt kapital: En kvalitativ innehållsanalys om grönt kapital i Liseberg hållbarhetsrapportering

    Kandidat-uppsats, Göteborgs universitet/Institutionen för globala studier

    Författare :Oliver Kaspersson; [2023-10-25]
    Nyckelord :;

    Sammanfattning : In recent decades, urban development has witnessed a significant paradigm shift towards embracing environmentally sustainable practices. Concurrently, there is a growing recognition that large corporations have considerable influence in society, thus placing increased responsibility on these actors for fostering green urban development. LÄS MER

  3. 2. "Nobody survives alone here": Unravelling the role of a tourism network in sustainable destination development : A case study of Muonio, Finland

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Annika Hallwass; [2023]
    Nyckelord :;

    Sammanfattning : As tourism continues to grow, the need for sustainable management and governance of tourism destinations becomes increasingly urgent. This arguably requires the participation, cooperation, and collaboration of a variety of destination stakeholders. LÄS MER

  4. 3. Digital Sustainability: How does digital transformation in the tourism industry affect sustainable development? : A case study of the Innovation Voucher Project in Korea

    Master-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Jongwoo Lim; [2023]
    Nyckelord :Digital sustainability; Digital transformation transition ; Tourism business; Sustainable development; COVID-19; Service Marketing; Innovation Voucher Project;

    Sammanfattning : This paper examines how the adoption of a series of digital technologies in tourism companies affects economic, social, and environmental sustainability. This research conducted a quantitative survey on tourism companies in Korea to empirically explore the connection between digital transformation and its impact on sustainability. LÄS MER

  5. 4. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Matilda Schill; Ebba Flykt; [2023]
    Nyckelord :sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

    Sammanfattning : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. LÄS MER

  7. 5. Utveckling och konstruktion avmöbler till en mässmonter : Ett projekt där ett antal inredningsartiklar gjorda av pappersreglar har formgivits och konstruerats

    Kandidat-uppsats, Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013)

    Författare :Albin Cupan; [2023]
    Nyckelord :paperstrut; pappersregel;

    Sammanfattning : This report presents a project focused on designing and developing interior items for a trade fair booth, where the items are constructed using paper struts. These interior items are intended to showcase and promote the paper struts as a product and the company's brand. LÄS MER