Sökning: "marketing automation"
Visar resultat 1 - 5 av 20 uppsatser innehållade orden marketing automation.
1. Inside-Out : Investigating the link between internal marketing and service quality in Swedish retailKandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)
Sammanfattning : This thesis is a qualitative research that provides an understanding of store managers perception of internal marketing on the Swedish retail market. It also describes how the store managers use internal marketing to guide their frontline employees to deliver high quality service. LÄS MER
2. Understanding how automatized personalization with AI can drive value in B2B marketing : A case study of a Swedish industrial equipment manufacturerMaster-uppsats, KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)
Sammanfattning : In the last decade, marketing automation, a tool for automatic personalization, has been gaining significant traction among marketing professionals. In parallel with the growing adoption trend, many marketing automation platform providers have been extending their offers to include AI features. LÄS MER
3. Customer Relationship Management and Automated Technologies : A qualitative study on chatbots’ capacity to create customer engagementMaster-uppsats, Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi
Sammanfattning : The digital age has brought many new technologies that are disrupting the way that companies interact with customers. Automated technologies are one aspect of technological development in recent days, and it has changed how regular business operations are performed. Chatbots, for instance, has changed the way that customers interact with companies. LÄS MER
4. The Effect of Marketing Automation on the Buying Decisions : A quantitative study on SMEs explored through brand awareness and external branding in a B2B contextKandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)
Sammanfattning : As digitalization has evolved over the years, the need for automating procedures for faster results has become stronger. Marketing automation is a software that automates an organization’s marketing activities. Its purpose is to deliver a firm’s personalized messages to the existing and potential customers. LÄS MER
5. The contribution of effectiveness & efficiency to value within digitalization : - A qualitative study within Business to BusinessKandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan
Sammanfattning : Background: As digitalization has arisen and further developed the way companies execute marketing strategies, new ways of creating value by effectiveness and efficiency as a foundation has emerged during the recent years. Two crucial marketing tools within digitalization are Marketing Automation and Inbound Marketing. LÄS MER