Sökning: "marketing automation"
Visar resultat 1 - 5 av 17 uppsatser innehållade orden marketing automation.
1. The Effect of Marketing Automation on the Buying Decisions : A quantitative study on SMEs explored through brand awareness and external branding in a B2B contextKandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)
Sammanfattning : As digitalization has evolved over the years, the need for automating procedures for faster results has become stronger. Marketing automation is a software that automates an organization’s marketing activities. Its purpose is to deliver a firm’s personalized messages to the existing and potential customers. LÄS MER
2. The contribution of effectiveness & efficiency to value within digitalization : - A qualitative study within Business to BusinessKandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan
Sammanfattning : Background: As digitalization has arisen and further developed the way companies execute marketing strategies, new ways of creating value by effectiveness and efficiency as a foundation has emerged during the recent years. Two crucial marketing tools within digitalization are Marketing Automation and Inbound Marketing. LÄS MER
3. Discovery and Analysis of Social Media Data : How businesses can create customized filters to more effectively use public dataKandidat-uppsats, Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)
Sammanfattning : The availability of prospective customer information present on social media platforms has led to many marketing and customer-facing departments utilizing social media data in processes such as demographics research, and sales and campaign planning. However, if your business needs require further filtration of data, beyond what is provided by existing filters, the volume and rate at which data can be manually sifted, is constrained by the speed and accuracy of employees, and their digital competency. LÄS MER
- Master-uppsats, Umeå universitet/Institutionen för datavetenskap
Sammanfattning : Online advertising is a multi billion dollar industry used by marketers all over the world. Online advertising methods enable merchants a way to deliver information that is targeted to those consumers who potentially would value the information the most and are most likely to act on it. LÄS MER
5. Cost Management in the New Product Introduction Process of TruPrint 1000; A case-study of TRUMPF Maskin AB and its costs of Introducing New Additive Manufacturing Systems to the Swedish MarketMaster-uppsats, Göteborgs universitet/Graduate School
Sammanfattning : MSc in Innovation and Industrial Management.... LÄS MER