Sökning: "marketing automation"

Visar resultat 1 - 5 av 17 uppsatser innehållade orden marketing automation.

  1. 1. The Effect of Marketing Automation on the Buying Decisions : A quantitative study on SMEs explored through brand awareness and external branding in a B2B context

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Benjamin Nilsson; Paraskevi Tsakmaki; [2019]
    Nyckelord :Marketing Automation; Brand Awareness; Buying Decisions; Brand Communication; External Branding; Content Marketing; B2B SMEs;

    Sammanfattning : As digitalization has evolved over the years, the need for automating procedures for faster results has become stronger. Marketing automation is a software that automates an organization’s marketing activities. Its purpose is to deliver a firm’s personalized messages to the existing and potential customers. LÄS MER

  2. 2. The contribution of effectiveness & efficiency to value within digitalization : - A qualitative study within Business to Business

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Felicia Ståhl; Nellie Jakobsson; [2019]
    Nyckelord :Digitalization; Inbound marketing; Marketing Automation; Value; Effectiveness; Efficiency;

    Sammanfattning : Background: As digitalization has arisen and further developed the way companies execute marketing strategies, new ways of creating value by effectiveness and efficiency as a foundation has emerged during the recent years. Two crucial marketing tools within digitalization are Marketing Automation and Inbound Marketing. LÄS MER

  3. 3. Discovery and Analysis of Social Media Data : How businesses can create customized filters to more effectively use public data

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)

    Författare :Lars Wöldern; [2018]
    Nyckelord :automation; marketing; machine learning; artificial intelligence; Linkedin; Bing; Google; web scraping; Headless Chrome; social selling; sales prospecting;

    Sammanfattning : The availability of prospective customer information present on social media platforms has led to many marketing and customer-facing departments utilizing social media data in processes such as demographics research, and sales and campaign planning. However, if your business needs require further filtration of data, beyond what is provided by existing filters, the volume and rate at which data can be manually sifted, is constrained by the speed and accuracy of employees, and their digital competency. LÄS MER

  4. 4. Making use of automation: Designing a performance driven marketing tool for Smart video

    Master-uppsats, Umeå universitet/Institutionen för datavetenskap

    Författare :Simon Ekdahl; [2018]
    Nyckelord :;

    Sammanfattning : Online advertising is a multi billion dollar industry used by marketers all over the world. Online advertising methods enable merchants a way to deliver information that is targeted to those consumers who potentially would value the information the most and are most likely to act on it. LÄS MER

  5. 5. Cost Management in the New Product Introduction Process of TruPrint 1000; A case-study of TRUMPF Maskin AB and its costs of Introducing New Additive Manufacturing Systems to the Swedish Market

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Odia Okhiria; [2017-09-15]
    Nyckelord :;

    Sammanfattning : MSc in Innovation and Industrial Management.... LÄS MER