Sökning: "marketing automation"

Visar resultat 1 - 5 av 20 uppsatser innehållade orden marketing automation.

  1. 1. Inside-Out : Investigating the link between internal marketing and service quality in Swedish retail

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Ebba Svensson; [2020]
    Nyckelord :Employee satisfaction; Internal marketing; Retail market; Service quality; Store managers;

    Sammanfattning : This thesis is a qualitative research that provides an understanding of store managers perception of internal marketing on the Swedish retail market. It also describes how the store managers use internal marketing to guide their frontline employees to deliver high quality service. LÄS MER

  2. 2. Understanding how automatized personalization with AI can drive value in B2B marketing : A case study of a Swedish industrial equipment manufacturer

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Författare :Elizabeth Anzén; Lukas Ekberg; [2020]
    Nyckelord :AI; B2B; Marketing Automation; Personalization; Value; Value Creation; AI; B2B; automatisk marknadsföring; personalisering; värde; värdeskapande;

    Sammanfattning : In the last decade, marketing automation, a tool for automatic personalization, has been gaining significant traction among marketing professionals. In parallel with the growing adoption trend, many marketing automation platform providers have been extending their offers to include AI features. LÄS MER

  3. 3. Customer Relationship Management and Automated Technologies : A qualitative study on chatbots’ capacity to create customer engagement

    Master-uppsats, Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Författare :Paul Edlund; Axel Holmner Härgestam; [2020]
    Nyckelord :CRM; chatbots; customer relationship management; marketing; digital marketing; chatbot; sCRM; social media; automated technologies; customer engagement; automation; customer engagement cycle; sweden;

    Sammanfattning : The digital age has brought many new technologies that are disrupting the way that companies interact with customers. Automated technologies are one aspect of technological development in recent days, and it has changed how regular business operations are performed. Chatbots, for instance, has changed the way that customers interact with companies. LÄS MER

  4. 4. The Effect of Marketing Automation on the Buying Decisions : A quantitative study on SMEs explored through brand awareness and external branding in a B2B context

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Benjamin Nilsson; Paraskevi Tsakmaki; [2019]
    Nyckelord :Marketing Automation; Brand Awareness; Buying Decisions; Brand Communication; External Branding; Content Marketing; B2B SMEs;

    Sammanfattning : As digitalization has evolved over the years, the need for automating procedures for faster results has become stronger. Marketing automation is a software that automates an organization’s marketing activities. Its purpose is to deliver a firm’s personalized messages to the existing and potential customers. LÄS MER

  5. 5. The contribution of effectiveness & efficiency to value within digitalization : - A qualitative study within Business to Business

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Felicia Ståhl; Nellie Jakobsson; [2019]
    Nyckelord :Digitalization; Inbound marketing; Marketing Automation; Value; Effectiveness; Efficiency;

    Sammanfattning : Background: As digitalization has arisen and further developed the way companies execute marketing strategies, new ways of creating value by effectiveness and efficiency as a foundation has emerged during the recent years. Two crucial marketing tools within digitalization are Marketing Automation and Inbound Marketing. LÄS MER