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Visar resultat 1 - 5 av 33 uppsatser som matchar ovanstående sökkriterier.

1. 1. ”Är det detta du menar? – Nej, det är det verkligen inte!” En analys av konsumenters missnöje vid möten med chatbots i kundtjänst

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Annie Bolmgren; Emma Axelsson; Julia Krusell; [2024]
   Nyckelord :Keywords: Chatbots; customer service; service quality; dissatisfaction; frustration; Technology and Engineering; Business and Economics;

   Sammanfattning : Chatbots are increasingly being adapted as substitutes to humans in customer service. As the level of adoption increases, it becomes more important to understand the phenomenon of robots replacing humans – a new chapter in the rising digital world. LÄS MER

3. 2. Evaluating Marketing Initiatives using Explainable Machine Learning : An Alternative to Attribution Models

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :João Ferreira; [2023]
   Nyckelord :Explainable Machine Learning; Attribution models; Marketing Automation; Search Engine Optimization; A B testing; Definierad maskininlärning; Attributionsmodeller; Automatisering av marknadsföring; Optimering av sökmotor; A B-tester;

   Sammanfattning : Since its inception, Marketing has always needed more clearly defined incrementality, i.e., a measurement of advertisement effectiveness. Nowadays, Marketing is an evergrowing business; within it, Digital Marketing is taking the spotlight. LÄS MER

4. 3. All Aboard the AI Express : An Exploratory Study on AI Implementation for Enhanced Digital Servitization from an S-D Logic Perspective

   Magister-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Fanny Johansson; [2023]
   Nyckelord :Artificial Intelligence AI ; Digital Servitization; Service-Dominant S-D Logic; Value-adding Services; Co-Development; B2B Marketing;

   Sammanfattning : Background: To remain competitive in Industry 4.0, B2B suppliers must develop new and increasingly advanced digital services by incorporating AI. However, although being of interest to practitioners, academic research on successful AI implementation in B2B functional domains is lacking. LÄS MER

5. 4. Towards Realistic Datasets forClassification of VPN Traffic : The Effects of Background Noise on Website Fingerprinting Attacks

   Kandidat-uppsats, Karlstads universitet/Institutionen för matematik och datavetenskap (from 2013)

   Författare :Christoffer Sandquist; Jon-Erik Ersson; [2023]
   Nyckelord :Data collection; Website fingerprinting; dataset; traffic analysis; VPN; encrypted traffic; machine learning; deep learning; network measurements; twitch; Datainsamling; Profilering av hemsidor; dataset; trafikanalys; VPN; krypterad trafik; maskininlärning; djupinlärning; nätverksmätningar; twitch;

   Sammanfattning : Virtual Private Networks (VPNs) is a booming business with significant margins once a solid user base has been established and big VPN providers are putting considerable amounts of money into marketing. However, there exists Website Fingerprinting (WF) attacks that are able to correctly predict which website a user is visiting based on web traffic even though it is going through a VPN tunnel. LÄS MER

7. 5. Study of AI Service Providers in IT Consulting, Marketing, and Law

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Aren Hovsepyan; Kevin Johansson; [2023]
   Nyckelord :Artificial Intelligence; AI; professional service firms PSFs ; AI services; IT consulting; marketing; legal services; Gioia analysis; sector-specific analysis of AI services; automation; augmentation; intermediaries; Artificiell intelligens; AI; professionella tjänsteföretag PSFs ; AI-tjänster; IT-rådgivning; marknadsföring; juridiska tjänster; Gioia analys; sektorspecifik analys av AI-tjänster; automatisering; augmentation; mellanhänder;

   Sammanfattning : This study employs a Gioia analysis to investigate the AI services offered within three distinct professional service sectors in Sweden: IT consulting, marketing, and legal services. Utilizing a list of companies from a prior KTH project and publicly accessible information, we applied a cross-sectoral Gioia analysis to systematically categorize, compare, and understand the types of AI services provided and how these offerings differ between sectors. LÄS MER