Sökning: "marketing automation"

Visar resultat 11 - 15 av 33 uppsatser innehållade orden marketing automation.

1. 11. The Impact of Artificial Intelligence (AI) on CRM and Role of Marketing Managers

   Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Tahir Iqbal; Md Nazmul Khan; [2021]
   Nyckelord :;

   Sammanfattning : Background- Emergence of artificial intelligence (AI) has transformed the dynamics of the business world. AI tools are changing the way marketers used to do business and these changes are so profound that it has become difficult for marketing managers to overlook the importance of investing in and adopting AI as an integral part of the marketing function. LÄS MER

3. 12. Increasing Retention in Insurtechs Through Churn Prediction

   Master-uppsats, Lunds universitet/Innovationsteknik

   Författare :John Rapp Farnes; Oskar Christiansen; [2021]
   Nyckelord :Non-life insurance; Property and casualty insurance; Customer retention; Churn prediction; Predictive analytics; Classification; Machine learning; Mathematics and Statistics;

   Sammanfattning : Over the last decades, the Swedish insurance industry has seen decreased entry barriers due to deregulation and emerging new technologies, which have the potential to disturb the stagnated and consolidated competitive landscape of the industry. Initiated by newcomers like American insurance startup Lemonade, and later Swedish Hedvig among others, there is an increased push toward digitalization, transparency, and automation in the industry. LÄS MER

4. 13. AI adaption in digital marketing : An investigation on marketers’ expectations from AI, and the applicable knowledge on search engine marketing.

   Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

   Författare :George Iskef; [2021]
   Nyckelord :AI adaption; AI adaptation to marketing; Search engine marketing;

   Sammanfattning : Abstract The following research conceptualizes the applicability of AI in search engine marketing. Following a rigorous investigation on professionals’ opinions, the investigation regards their perceptual understanding of the applicable AI practices and the required level of interrelated knowledge to technical applicability for a more successful marketing strategy. LÄS MER

5. 14. Marketers are Watching You : An exploration of AI in relation to marketing, existential threats, and opportunities

   Kandidat-uppsats, Jönköping University

   Författare :Sofia Lindström; Sebastian Edemalm; Erik Reinholdsson; [2021]
   Nyckelord :Artificial Intelligence; AI; Marketing Automation; Machine Learning; Bubble; Bias; Personalization; Black Box; Manipulation; Marketing; Digital Marketing; Digitalization;

   Sammanfattning : Background: As of today, it is apparent that with the ever-changing demands and needs of customers, companies are facing enormous pressure to deliver the right value, on time, in the right way, and proper manner. To realize the full potential of Artificial Intelligence (AI), a careful plan and method need to be established in the development and deployment when incorporating the technology with marketing. LÄS MER

7. 15. Inside-Out : Investigating the link between internal marketing and service quality in Swedish retail

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Ebba Svensson; [2020]
   Nyckelord :Employee satisfaction; Internal marketing; Retail market; Service quality; Store managers;

   Sammanfattning : This thesis is a qualitative research that provides an understanding of store managers perception of internal marketing on the Swedish retail market. It also describes how the store managers use internal marketing to guide their frontline employees to deliver high quality service. LÄS MER