Sökning: "marketing automation"
Visar resultat 16 - 20 av 33 uppsatser innehållade orden marketing automation.
16. Understanding how automatized personalization with AI can drive value in B2B marketing : A case study of a Swedish industrial equipment manufacturer
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : In the last decade, marketing automation, a tool for automatic personalization, has been gaining significant traction among marketing professionals. In parallel with the growing adoption trend, many marketing automation platform providers have been extending their offers to include AI features. LÄS MER
17. Customer Relationship Management and Automated Technologies : A qualitative study on chatbots’ capacity to create customer engagement
Master-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : The digital age has brought many new technologies that are disrupting the way that companies interact with customers. Automated technologies are one aspect of technological development in recent days, and it has changed how regular business operations are performed. Chatbots, for instance, has changed the way that customers interact with companies. LÄS MER
18. The Effect of Marketing Automation on the Buying Decisions : A quantitative study on SMEs explored through brand awareness and external branding in a B2B context
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : As digitalization has evolved over the years, the need for automating procedures for faster results has become stronger. Marketing automation is a software that automates an organization’s marketing activities. Its purpose is to deliver a firm’s personalized messages to the existing and potential customers. LÄS MER
19. The contribution of effectiveness & efficiency to value within digitalization : - A qualitative study within Business to Business
Kandidat-uppsats, Högskolan i Jönköping/Internationella HandelshögskolanSammanfattning : Background: As digitalization has arisen and further developed the way companies execute marketing strategies, new ways of creating value by effectiveness and efficiency as a foundation has emerged during the recent years. Two crucial marketing tools within digitalization are Marketing Automation and Inbound Marketing. LÄS MER
20. Making use of automation: Designing a performance driven marketing tool for Smart video
Master-uppsats, Umeå universitet/Institutionen för datavetenskapSammanfattning : Online advertising is a multi billion dollar industry used by marketers all over the world. Online advertising methods enable merchants a way to deliver information that is targeted to those consumers who potentially would value the information the most and are most likely to act on it. LÄS MER