Sökning: "marketing bank thesis"
Visar resultat 1 - 5 av 44 uppsatser innehållade orden marketing bank thesis.
1. Where does the revenues in the mutual fund industry come from? A qualitative study exploring actively managed mutual funds where a distinction has been made between bank- and nonbank distributed fund
D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomiSammanfattning : This thesis investigates where the revenues in the mutual fund industry comes from and what determines the large amount of assets under management (AUM) within this industry. A qualitative study has been conducted where eight different interviews were held with interviewees within various seniorities at different institutions. LÄS MER
2. The influence of institutional factors on the effectiveness of global product launch
Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomiSammanfattning : In today’s fast-changing markets, many international firms invest a significant amount of money in terms of marketing and technology to launch their products globally. To reduce such costs, a better understanding of the factors that affect the performance of global products launch is needed. LÄS MER
3. BREEAM-SE och gröna lån : En kvalitativ studie kring miljöcertifieringen BREEAM-SE och kopplingen till bankers gröna lån
Kandidat-uppsats, Högskolan i HalmstadSammanfattning : Abstract Title: BREEAM-SE and green loans. Subject: Bachelor's thesis in Business Administration, 15 ECTS - specialization: The profitability achieved by property owners through environmental certification of their properties with BREEAM-SE. LÄS MER
4. Relationsmarknadsföringens betydelse för digitala nischbanker
Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : Syfte: Syftet med denna studie är att undersöka hur digitala nischbanker i Sverige använder relationsmarknadsföring. Metod: Studien är genomförd med hjälp av en kvalitativ multipel fallstudie med en deduktiv ansats. Empirin är insamlad genom semistrukturerade intervjuer utförda via Zoom hos fyra svenska digitala nischbanker. LÄS MER
5. Relationsbyggandet vid digitala rådgivningsmöten, perspektiv från privatrådgivare : En studie kring utmaningar och möjligheter i det digitala mötet
Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : ABSTRACT Date: [2022-06-02] Level: Bachelor/Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Bashir Atai Jesper Holm Timothy Ylinen 98/01/03 93/08/07 93/12/31 Title: Building relationship in a digital age focusing on digital meeting, from financial advisors’ perspective Supervisor: Rana Mostaghel Keywords: Digital meeting, Customer value, Relationship, Trust, Marketing, Bank industry Research questions: What are the challenges in the digital customer meeting regarding value creation and relationship building and how do financial advisors handle the challenges? What opportunities are there for financial advisors when it comes to the shift from physical customer meetings to digital customer meetings? Purpose: The purpose of this study is to investigate the challenges and opportunities of digital customer meetings that financial advisors need to deal with when building and maintaining relationships online through meetings. Method: In this study, a qualitative survey method has been applied. LÄS MER