Sökning: "marketing campaign"

Visar resultat 21 - 25 av 270 uppsatser innehållade orden marketing campaign.

  1. 21. Mode har inget kön : Föreställningar om HBTQIA+ -personer i Zalandos reklam

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Alice Eriksson; [2023]
    Nyckelord :CDA; Zalando; LGBTQIA ; hegemony; ideology; marketing; neoliberalism; pink washing; woke capitalism; Kritisk diskursanalys; Zalando; HBTQIA ; hegemoni; ideologi; nyliberalism; woke capitalism; pinkwashing;

    Sammanfattning : In this study I examine what conceptions of LGBTQIA+ people that are represented in Zalando’s advertising campaigns for unisex fashion. This study was conducted with critical discourse analysis with multi modal features on two of Zalando’s unisex themed campaigns from 2022. LÄS MER

  3. 22. Targeting Plastic Recycling Intentions : Insights from a Community-Based Social Marketing Approach

    Master-uppsats, Högskolan i Gävle/Avdelningen för byggnadsteknik, energisystem och miljövetenskap

    Författare :Veronica Dagarp; Johanna Svensson; [2023]
    Nyckelord :Plastic Recycling; Waste Sorting; Community-Based Social Marketing; Theory of Planned Behaviour; Barriers and Enablers; Intentions; Behaviour;

    Sammanfattning : Mitigating the negative environmental impact of plastics is an important part of achieving the Sustainable Development Goals. Despite plastics having great recycling potential, it is the waste fraction with the lowest recycling rate in Sweden (with 33% being recycled). LÄS MER

  4. 23. How Does  Social Media Marketing Impact the Consumer Decision-marketing in Nigeria.

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Chinonso David Ozioma; [2023]
    Nyckelord :;

    Sammanfattning : This study investigated the effect of social media marketing on consumer patronage decision making with specific focus on small businesses in Port Harcourt, Rivers State Nigeria. To achieve this, three specific objectives were created, such as to ascertain the effect of social media marketing on consumer patronage intention, examine the effect of social media marketing on consumer patronage and determine the effect of social media marketing on repeat purchase. LÄS MER

  5. 24. Enhancing Influencer Marketing Strategies through Machine Learning : Predictive Analysis of Influencer-Generated Interactions

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Olimpia Rivera; [2023]
    Nyckelord :Influencer Marketing; Affiliate links; Auto Machine Learning Framework; Predictive analysis; Influencer marketing; Affiliate länkar; maskininlärningsramverk; förutsägbar analys;

    Sammanfattning : The field of influencer marketing has experienced rapid growth in recent years. However, uncovering the true effectiveness of this marketing approach remains a significant challenge. LÄS MER

  7. 25. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Amber Javed; [2022]
    Nyckelord :digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

    Sammanfattning : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. LÄS MER