Sökning: "marketing campaigns"
Visar resultat 1 - 5 av 323 uppsatser innehållade orden marketing campaigns.
1. ”Vad är det som är power i detta?” : En kvalitativ studie om gruppers sociala interaktion i samtal om feministiska budskap i modeföretags marknadsföring
Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskapSammanfattning : In society there are several structural norms that appear taken for granted and should be discussed to be recognized. Furthermore, institutions such as corporations often incorporate stereotypical gender beliefs into their structuring such as in marketing. LÄS MER
2. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns
Master-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement. Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. LÄS MER
3. Marknadskommunikation under Covid-19 : en studie om Liseberg
Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : Covid-19 slog till hårt på världen och resulterade i avspärrningar och begränsningar på ett sätt människor inte varit med om tidigare. Liseberg var ett av de företag som tvingades stänga ner och under de 520 dagarna som parken var nedstängt var de tvungna att tänka gällande hur de kommunicerade till sina besökare via olika marknadskanaler. LÄS MER
4. Sustainability and branding: : Sustainability and branding: An analysis of Nike and H&M`s CSRcommunication strategies”
Kandidat-uppsats, Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)Sammanfattning : Some of the most common threats in society today are climate change, struggling world economies and starving people. Today most consumers seek out sustainable products that are produced under fair conditions. LÄS MER
5. Exploring the Factors Driving Household Food Waste
Master-uppsats, Karlstads universitet/Handelshögskolan (from 2013)Sammanfattning : Food waste is a global concern with significant environmental, economic, and social implications. Despite efforts to address the issue, household-level food waste remains substantial, contributing to food insecurity and environmental degradation. LÄS MER