Sökning: "marketing capabilities"
Visar resultat 1 - 5 av 73 uppsatser innehållade orden marketing capabilities.
1. The Utilisation of Capabilities in Born Globals’ Internationalisation Process - A Multiple Case Study of Swedish Born GlobalsMaster-uppsats, Göteborgs universitet/Graduate School
Sammanfattning : MSc in International Business and Trade.... LÄS MER
- Master-uppsats, Göteborgs universitet/Graduate School
Sammanfattning : MSc in Marketing and Consumption.... LÄS MER
3. One-Click Internationalisation through E-Commerce Marketplaces? A qualitative study of the key capabilities for SMEsMagister-uppsats, Lunds universitet/Företagsekonomiska institutionen
Sammanfattning : Purpose – While e-commerce marketplaces have changed the way SMEs operate across borders, literature connecting digital platforms with the internationalisation of firms is scarce. Although the Uppsala Model and the Born Global concept acknowledge the influence of digital technologies, they do not capture the phenomenon of e-commerce marketplaces as a new mode of entry. LÄS MER
4. Sustainable Solutions in the Aviation Industry : A scenario analysis of electrified aircrafts, sustainable aviation fuels and carbon offsettingMaster-uppsats, KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)
Sammanfattning : Global warming is an issue that affects the entire world. The aviation industry accounts for around three percent of global emissions, and actions are needed to help steer the industry towards a sustainable transition with new technologies and alternative aviation fuels to reduce emissions. LÄS MER
- Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen
Sammanfattning : Purpose – This paper aims to improve the understanding how entrepreneurs practice inexpensive marketing by utilising human and social capital instead of financial resources. Methodology – This study was conducted following a qualitative methodology. LÄS MER