Sökning: "marketing capabilities"

Visar resultat 1 - 5 av 73 uppsatser innehållade orden marketing capabilities.

  1. 1. The Utilisation of Capabilities in Born Globals’ Internationalisation Process - A Multiple Case Study of Swedish Born Globals

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Herman Fri; Ludvig Gillholm; [2020-06-29]
    Nyckelord :Born globals; internationalisation; ordinary capabilities; dynamic capabilities; networking capabilities; internally focused learning capabilities; market-focused learning capabilities; marketing capabilities; logistics capabilities;

    Sammanfattning : MSc in International Business and Trade.... LÄS MER

  2. 2. Contextualizing Data in Marketing Practice

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Jens Andersson; Robert Odéen; [2020-06-23]
    Nyckelord :Data-driven marketing; Digitalization; Analytics; Professional services;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  3. 3. One-Click Internationalisation through E-Commerce Marketplaces? A qualitative study of the key capabilities for SMEs

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Leonie Charlotte Seige; Laura Kristin Weers; [2020]
    Nyckelord :SMEs; digital platforms; e-commerce marketplace; internationalisation; capabilities; Business and Economics;

    Sammanfattning : Purpose – While e-commerce marketplaces have changed the way SMEs operate across borders, literature connecting digital platforms with the internationalisation of firms is scarce. Although the Uppsala Model and the Born Global concept acknowledge the influence of digital technologies, they do not capture the phenomenon of e-commerce marketplaces as a new mode of entry. LÄS MER

  4. 4. Sustainable Solutions in the Aviation Industry : A scenario analysis of electrified aircrafts, sustainable aviation fuels and carbon offsetting

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Författare :Niklas Jönsson; Fredrik Hillesöy; [2020]
    Nyckelord :Aviation; carbon offsetting; air travel comparison site; biofuel; electrified aircrafts; scenario analysis.; Flygindustrin; klimatkompensation; flygprisjämförelsesite; scenario analys; elektriska flygplan; biobränsle;

    Sammanfattning : Global warming is an issue that affects the entire world. The aviation industry accounts for around three percent of global emissions, and actions are needed to help steer the industry towards a sustainable transition with new technologies and alternative aviation fuels to reduce emissions. LÄS MER

  5. 5. Affordable Marketing - Closer than You Think

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Alexander Kirchmaier; Anton Vänskä; [2020]
    Nyckelord :entrepreneurial marketing; limited resources; word-of-mouth; human capital; social capital; entrepreneurship; new venture creation; inexpensive marketing; Business and Economics;

    Sammanfattning : Purpose – This paper aims to improve the understanding how entrepreneurs practice inexpensive marketing by utilising human and social capital instead of financial resources. Methodology – This study was conducted following a qualitative methodology. LÄS MER