Sökning: "marketing channels"

Visar resultat 1 - 5 av 499 uppsatser innehållade orden marketing channels.

  1. 1. Hur reagerar unga vuxna på individanpassad marknadsföring via sociala medier? Fokus Instagram Vilka rekommendationer kan företag erhålla?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johan Magnusson; Julia Lundin; Julia Svärd Axelsson; [2020]
    Nyckelord :Sociala medier; marknadsföring; personlig integritet; individanpassad marknadsföring; unga vuxna reaktioner. Social media; marketing; personal integrity; individualized marketing; young adults reactions.; Business and Economics;

    Sammanfattning : Titel: Hur reagerar unga vuxna på individanpassad marknadsföring via sociala medier? Fokus Instagram. Vilka rekommendationer kan företag erhålla? Seminariedatum: 16:onde januari 2020 Kurs: Kandidatuppsats marknadsföring FEKH29 Författare: Julia Svärd Axelsson, Johan Magnusson och Julia Lundin Handledare: Nikos Macheridis Nyckelord: Sociala medier, marknadsföring, personlig integritet, individanpassad marknadsföring, unga vuxna & reaktioner. LÄS MER

  2. 2. The never-ending story : Discovering touch points and customer experiences along the customer journey

    Master-uppsats, Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Författare :Daniel Francesco Lindberg; Tobias Vermeer; [2019]
    Nyckelord :customer journey; touch points; touchpoints; touch-points; customer experience; purchase-decision process; purchasing-decision process; digital marketing;

    Sammanfattning : Today’s society is earmarked by developments in technology so drastic, that our lives are continuously changed, impacted and remolded. When thinking about how many impressions one goes through during a single day, the results will be uncountable. And at an increasing pace, many of these impressions are shifting to the digital realm. LÄS MER

  3. 3. Are You Creating Socially Responsible Visual Communication? : An Exploratory Study of Fashion Companies’ External Social Responsibility on Instagram: A Marketer’s Perspective

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Avesta Diliwi; Josefin Bäcker; [2019]
    Nyckelord :CSR; Social Responsibility; External Social Responsibility; Body Image Representation; Body Image; Diversity; Body Size; Ethnicity; Skin Color;

    Sammanfattning : Background: Following the development of digitalization and the emergence of social media a lot of attention has been drawn upon how these platforms are influencing the fashion industry and fashion marketing. As society is becoming more ethics and health conscious, fashion companies’ visual representations in social media are drawing more attention - who is represented and how are these representations portrayed. LÄS MER

  4. 4. Kraften av influencers på Instagram : En studie om konsumenters uppfattningar om influencers

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi; Södertörns högskola/Företagsekonomi

    Författare :Lilian Denha; Sanna Hasanagic; [2019]
    Nyckelord :Influencer marketing; social media; consumer behavior; marketing; trust; Influencer marketing; sociala medier; konsumentbeteende; marknadsföring; förtroende;

    Sammanfattning : Purpose: The purpose of this study is to increase knowledge about how consumers in southern Stockholm perceive influencer marketing via Instagram and understand the role of influences in the consumers' buying process. Theory: Influencers lose followers' trust because many associate influences with forced advertising, because it is known that influencers get paid for spreading marketing on their social channels. LÄS MER

  5. 5. Speaking About Voice : A Study on Communicating Brand Personality Through Virtual Assistants

    Magister-uppsats, Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten; Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten

    Författare :Karolina Bergman; Daniela Sundin; [2019]
    Nyckelord :Bergman; Sundin; Virtual Assistant; Communication; Voice; Brand Personality;

    Sammanfattning : Problematization: Earlier research on brand communication emphasize the importance of communicating a brand consistently throughout all marketing channels and media. Virtual assistants (VAs) are a new marketing media and a relatively new technology with which a brand can communicate with customers. LÄS MER