Sökning: "marketing country cases"

Visar resultat 1 - 5 av 24 uppsatser innehållade orden marketing country cases.

  1. 1. Country of origin effect among food products : How country of origin affects Swedish consumers when buying food products

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Adam Danielsson; Johannes Regen; [2022]
    Nyckelord :Country of origin; Swedish consumers; Marketing;

    Sammanfattning : Purpose: The purpose of this paper is to study how the country of origin affects Swedish consumers when buying food products. Both from a product and brand perspective for the use of business leaders and marketers. LÄS MER

  3. 2. Made by Sweden : Country-of-origin as part of brand identity

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Rebeka Matukevica; Alina Yassin; [2022]
    Nyckelord :Country-of-origin; Brand Identity; Country-of-origin Branding; COO impact on Brand Identity; SMEs;

    Sammanfattning : BACKGROUND A great interest of researchers has been attracted to the phenomenon of country-of-origin (Andéhn et al., 2016). It is argued that companies could increase competitiveness in the market by implementing a COO into the company's branding strategy (Guercini & Ranfagni, 2013). LÄS MER

  4. 3. Rethinking organic municipal solid waste management in Kenyan urban areas

    Master-uppsats, Lunds universitet/Internationella miljöinstitutet

    Författare :Elaine M'nkubitu; [2022]
    Nyckelord :Organic waste management; circular economy; extrapolation; stakeholders; influencing factors.; Earth and Environmental Sciences;

    Sammanfattning : Organic waste forms a big share of municipal solid waste, especially in developing countries. Its management is however faced with many challenges ranging from limited financial and technical capacity to lack of, or weak policy enforcement. This causes poor management of the waste leading to open dumping and disposal in un-engineered landfills. LÄS MER

  5. 4. Sharing Economy in Urban China : A study about how sharing economy companies’views on sustainability correspond to consumer motives

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Anton Olsson; Johan Arvidsson; [2020]
    Nyckelord :Sharing Economy in Shanghai; Sharing Economy; China; Sustainability; Agenda 2030; Consumer Motives;

    Sammanfattning : China is today the global leader and innovator of sharing economy, and the Chinese government has included it in their Five Year (2016-2020) development plan. China has during the last 30 years been the most rapid economically developing country in the world, but it has also brought along some negative consequences. LÄS MER

  7. 5. Branding Our Roots : A study about the use of country of origin in international business

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Roope Kyttälä; Ekku Leivonen; [2019]
    Nyckelord :branding; COO; country of origin; marketing; marketing communication; nation branding; nation brand; brand positioning; business development;

    Sammanfattning : It has been showed that COO of product has an effect on consumers purchase decisions. Companies are trying to find ways to differentiate their brands from those of their competitors. In many cases the use of COO is considered difficult and is not understood to the level where it would add to the brand value of those companies. LÄS MER