Sökning: "marketing customer retention"
Visar resultat 1 - 5 av 51 uppsatser innehållade orden marketing customer retention.
1. "How can tech startups enhance their customer retention and acquisition
Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : This research emphasizes the role of social media in customer acquisition retention.Furthermore, it investigates insights that have the potential to benefit tech startups inshaping their strategies and effectively allocating resources to achieve consistentcommunication with their customer base. LÄS MER
2. What Dictates Consumer's Loyalty?
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Since American Airlines launched its first frequent flyer program in the 1980s the usage of customer loyalty programs has spread greatly. Now they are found in many industries in different shapes and forms. LÄS MER
3. CUSTOMER CHURN PREDICTION MODEL IN TELECOMMUNICATION SECTOR USING MACHINELEARNING TECHNIQUE
Magister-uppsats, Uppsala universitet/Statistiska institutionenSammanfattning : Customer churn is a critical problem faced by telecom companies, leading to lost revenue and increased marketing costs. In the highly competitive telecommunication sector, customer retention is essential for success. It costs five to seven times more toacquire a new customer than it does to retain an existing one. LÄS MER
4. China Influencer E-commerce Livestreaming Marketing Strategy Research
Magister-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. LÄS MER
5. Leveraging Service Recovery as a Marketing Tool
Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. LÄS MER