Sökning: "marketing in fast food"

Visar resultat 1 - 5 av 32 uppsatser innehållade orden marketing in fast food.

  1. 1. "Dissatisfaction in Consumers" : A qualitative study on Word of Mouth and how it affects consumer complaints and repurchase intention, in fast food chains

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Rasmus Nilsson; Rawan Abdulraham; [2022]
    Nyckelord :Word of Mouth; Repurchase Intention; Consumer Complaints; Negative Word of Mouth; Positive Word of Mouth; WoM; Dissatisfaction; Satisfaction; Core Service Failure;

    Sammanfattning : Word of mouth has been considered a big factor for why brands do not need to make excessive marketing efforts, due to consumers recommending their products or services to other consumers through WoM. Given this thesis explores the relationship between WoM, complaints and repurchase intentions of consumers when it comes to fast-food restaurants, the WoM mostly is that of a negative aspect. LÄS MER

  3. 2. Social Responsibility within the Fast Food Industry : An exploratory study on factors influencing consumers' socially responsible behavior to guide companies' CSR work

    Magister-uppsats, Jönköping University

    Författare :Cecilia Karlsson; Elsa Åkerhag; [2022]
    Nyckelord :CSR; CnSR; C-C congruence; Attitude-behavior gap; Fast food;

    Sammanfattning : Purpose: The purpose of this study is to explore the factors that influence consumers to act socially responsible (CnSR) to provide guidance for CSR work practices in the context of fast food. Method: To answer the research questions a qualitative method has been used where empirical findings have been collected through secondary data and 16 semi-structured interviews. LÄS MER

  4. 3. “Yebo Gogo, it’s time to braai Mzansi!” Code-Switching, Borrowing, Prestige, Slang, and Persuasion in the Digital Marketing Industry of South Africa

    Kandidat-uppsats,

    Författare :Daniel Neate; [2022]
    Nyckelord :Advertising; code-switching; borrowing; slang marketing; covert or overt prestige;

    Sammanfattning : This paper will analyse code-switching, borrowing, slang, and covert or overt prestige in online and television media. The days of OOH (Out Of Home) advertising are becoming obsolete and moving toward a digital age. LÄS MER

  5. 4. Marknadsföring under världsmästerskapet i fotboll år 2022 i Qatar : En studie avseende marknadsföring av ohälsosam Tv-reklam och sponsring under världsmästerskapet i fotboll år 2022 i Qatar

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Oussema Kharrat; Walid Nur; [2022]
    Nyckelord :FIFA World Cup; Unhealthy TV Advertising; Time Span; Color and Design; Världsmästerskapet i Fotboll; Ohälsosam Tv-reklam; Tidsspann; Färg och Design;

    Sammanfattning : Despite the development of digitization, traditional marketing in the form of TV advertising and sponsorship has continued to appear as a marketing strategy for companies and organizations. This is because people spend a lot of time watching different programs, movies and sporting events on different TV channels, which gives this type of marketing a large reach. LÄS MER

  7. 5. Konsumentuppfattning kring idrottsupportrars inställning till sponsorer som går emot idrottens värderingar : En jämförelsestudie om svenska idrottkonsumenters emotionella koppling till idrottsaktörer

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Joel Haapanen; Jens Södblom; [2021]
    Nyckelord :Sponsors; Sports; Betting; Alcohol; Fast food; The Swedish Sports Confederation; Supporters;

    Sammanfattning : Competitive sports has grown into a large industry with a turnover of hundreds of billions of dollars. In line with the digitalization and globalization that the world has undergone in recent years, there have been great marketing opportunities for sponsors who want to benefit from the sport and its positivity. LÄS MER